konkurentunarianoba. xarisxisa da proeqtis menejmenti

gtu.ge

konkurentunarianoba. xarisxisa da proeqtis menejmenti

$6.4. firmis (sawarmos) konkurentunarianoba

firmis konkurentunarianoba moicavs ekonomikuri

maxasiaTeblebis mTel kompleqss, romlebic gansazRvraven

firmis mdgomareobas bazarze (saqonlis, dargobrivi,

erovnuli, msoflio).

maxasiaTeblebis kompleqsSi Sedis saqonlis maxasia-

Teblebi, romlebic ganisazRvreba warmoebis sferoTi,

aseve is faqtorebi, romlebic ayalibeben mTlianad

saqonlis an momsaxurebis warmoebis ekonomikur pirobebs.

firmis SesaZlebloba iyos gansazRvrul sasaqonlo

bazarze, uSualodaa dakavSirebuli saqonlis konkurentunarianobasa

da firmis saqmianobis ekonomikuri meTodebis

erTobliobaze, romlebic gavlenas axdenen

konkurentuli dapirispirebis Sedegebze.

firmis konkurentunarianobis doneze mniSvnelovan

gavlenas axdens mecnierul – teqnikuri progresi da warmoebis

teqnologiis gaumjobesebis xarisxi, inovaciebis

gamoyeneba da marTvaSi kompiuteruli teqnologiebis

gamoyeneba.

firmis konkurentunarianobaze, romelic axdens nedleulis

gadamuSavebas, gavlenas axdens Semdegi

faqtorebi:

_ mogebis sidide, romelic miRebulia nedleulis

gadamuSavebiT, romelic damokidebulia nedleulis

xarisxobriv da RirebulebiT maxasiaTeblebze, aseve sxva

sawarmoo resursebis Rirebulebaze _ personali,

ZiriTadi kapitali, moxmarebuli saTbobi da energiebi;

_ nedleulis gadamuSavebis saboloo produqciis

bazris koniunqturis mdgomareoba (navTobi _ navTobproduqtebi),

moTxovna – miwodebis rxevebis Sedegad gamowveuli

fasebis dinamika.

_ damuSavebis an gadamuSavebis adgilze nedleu-lis

transportirebis xarjebi.

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