konkurentunarianoba. xarisxisa da proeqtis menejmenti
konkurentunarianoba. xarisxisa da proeqtis menejmenti
konkurentunarianoba. xarisxisa da proeqtis menejmenti
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$6.4. firmis (sawarmos) <strong>konkurentunarianoba</strong><br />
firmis <strong>konkurentunarianoba</strong> moicavs ekonomikuri<br />
maxasiaTeblebis mTel kompleqss, romlebic gansazRvraven<br />
firmis mdgomareobas bazarze (saqonlis, <strong>da</strong>rgobrivi,<br />
erovnuli, msoflio).<br />
maxasiaTeblebis kompleqsSi Sedis saqonlis maxasia-<br />
Teblebi, romlebic ganisazRvreba warmoebis sferoTi,<br />
aseve is faqtorebi, romlebic ayalibeben mTlianad<br />
saqonlis an momsaxurebis warmoebis ekonomikur pirobebs.<br />
firmis SesaZlebloba iyos gansazRvrul sasaqonlo<br />
bazarze, uSualo<strong>da</strong>a <strong>da</strong>kavSirebuli saqonlis <strong>konkurentunarianoba</strong>sa<br />
<strong>da</strong> firmis saqmianobis ekonomikuri meTodebis<br />
erTobliobaze, romlebic gavlenas axdenen<br />
konkurentuli <strong>da</strong>pirispirebis Sedegebze.<br />
firmis konkurentunarianobis doneze mniSvnelovan<br />
gavlenas axdens mecnierul – teqnikuri progresi <strong>da</strong> warmoebis<br />
teqnologiis gaumjobesebis xarisxi, inovaciebis<br />
gamoyeneba <strong>da</strong> marTvaSi kompiuteruli teqnologiebis<br />
gamoyeneba.<br />
firmis <strong>konkurentunarianoba</strong>ze, romelic axdens nedleulis<br />
ga<strong>da</strong>muSavebas, gavlenas axdens Semdegi<br />
faqtorebi:<br />
_ mogebis sidide, romelic miRebulia nedleulis<br />
ga<strong>da</strong>muSavebiT, romelic <strong>da</strong>mokidebulia nedleulis<br />
xarisxobriv <strong>da</strong> RirebulebiT maxasiaTeblebze, aseve sxva<br />
sawarmoo resursebis Rirebulebaze _ personali,<br />
ZiriTadi kapitali, moxmarebuli saTbobi <strong>da</strong> energiebi;<br />
_ nedleulis ga<strong>da</strong>muSavebis saboloo produqciis<br />
bazris koniunqturis mdgomareoba (navTobi _ navTobproduqtebi),<br />
moTxovna – miwodebis rxevebis Sedegad gamowveuli<br />
fasebis dinamika.<br />
_ <strong>da</strong>muSavebis an ga<strong>da</strong>muSavebis adgilze nedleu-lis<br />
transportirebis xarjebi.<br />
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