konkurentunarianoba. xarisxisa da proeqtis menejmenti
konkurentunarianoba. xarisxisa da proeqtis menejmenti
konkurentunarianoba. xarisxisa da proeqtis menejmenti
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firmis sakuTari specialistebi aseve mowveuli specializebuli<br />
firmebi, romlebic <strong>da</strong>kavebuli arian nakeTobaTa<br />
konkurentunarianobisa <strong>da</strong> xarisxis eqspertuli<br />
analiziT. mTavari parametrebis siis safuZvelze gamoyenebisas<br />
Sesafaseblad, aReba mravali konkurenti nakeTobebi<br />
<strong>da</strong> maTze qulebiT Sefasebis Sedegad grovdeba<br />
gasazRvruli jami – integraluri maCvenebeli, romelic<br />
gviCvenebs Sesa<strong>da</strong>rebeli nakeTobis parametrebis ga<strong>da</strong>xras<br />
romelic `idealuri~ (warmosaxviTi) nakeTobebisgan, romelic<br />
iTvleba gansazRvruli saxis saqonlis etalonad an<br />
bazur nimuSad, romelic miiReba konkurentis nakeTobad.<br />
mwarmoebeli firma konkuretul urTierTobebSi saqmianobis<br />
periodSi un<strong>da</strong> cdilobdes, ecados gaaumjobesos<br />
firmis saqmianobis <strong>menejmenti</strong> <strong>da</strong> moaxerxos bazarze<br />
gaitanos konkuretuli upiratesobis mqone saqoneli,<br />
romelic grZelvadian periodSi konkurentunariani un<strong>da</strong><br />
iyos, igi SeiZleba bazuri nimuSic gaxdes, romelic<br />
rogorc wesi un<strong>da</strong> Seesabamebodes konkurentunarianobis<br />
donis Sefasebis miznebs, igi warmomadgenluri un<strong>da</strong> iyos<br />
bazarze Sefasebis momentsa <strong>da</strong> perspeqtivaSi (rac un<strong>da</strong><br />
mtkicdebodes utyuari informaciiT).<br />
nakeTobaTa konkurentunarianobis SefasebisaTvis,<br />
gansakuTrebiT im Tvisebebisa, romelTa gamosaxva<br />
raodenobrivad praqtikulad SeuZlevelia (komfortulobis,<br />
dizainis <strong>da</strong> sxv), gamoiyeneba konkurentunarianobis<br />
kvlevis meTodi – momxmareblebis gamokiTxva,<br />
nimuSebis gamofena, myidvelTa konferenciis organizacia,<br />
rac iTvaliswinebs momxmarebelTa uSualo kontaqtebs.<br />
axali produqciis gamoCenamde konkurentunarianobis<br />
Sefasebaze aucilebloba warmoiSveba – misi <strong>da</strong>proeqtebis<br />
<strong>da</strong> <strong>da</strong>muSavebis etapze. aq gaTvaliswinebulia rom,<br />
xarjebi produqciis komerciulad gamoyenebaze (eqspluatacia)<br />
80%-ze meta<strong>da</strong>a <strong>da</strong>mokidebuli teqnkur parametrebze,<br />
rac Caideba produqciis <strong>da</strong>muSavebis sawyis etapze.<br />
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