konkurentunarianoba. xarisxisa da proeqtis menejmenti
konkurentunarianoba. xarisxisa da proeqtis menejmenti
konkurentunarianoba. xarisxisa da proeqtis menejmenti
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<strong>da</strong> <strong>da</strong>nadgarebis konkurentunarianobis gansazRvrisaTvis<br />
mniSvnelovan rols TamaSobs teqnikuri momsaxurebis<br />
gamyidvelis organizaciis SesaZlebloba <strong>da</strong> teqnikuri<br />
momsaxurebis organizaciis sistemis Seswavlas konkurent<br />
firmebSi.<br />
niSandoblivia isic, rom firmis mier warmoebuli<br />
produqciis konkurentunarianobis donis gansazRvra <strong>da</strong><br />
Sesafaseblad konkretul msoflio, erovnul Tu<br />
<strong>da</strong>rgobriv bazrebze warmoadgens marketinguli kvlevis<br />
mniSvnelovan amocanas.<br />
produqciis <strong>konkurentunarianoba</strong> saerTod gamoisaxeba<br />
fardobiTi ricxviT an maCvenebliT, romlebic<br />
gamoxataven <strong>da</strong>interesebuli saqonlis gansxvavebas<br />
analogi-saqnlisagan teqnikur-ekonomikuri parametrebiTa<br />
<strong>da</strong> unariT optimalurad <strong>da</strong>akmayofilos momxmareblis<br />
gansazRvruli moTxovnilebs.<br />
produqciis konkurentunarianobis Sefasebis safuZvels<br />
warmoadgens momxmareblis moTxovnilebebis, bazris<br />
moTxovnebis gamokvleva, romlis meSveobiT, saqoneli,<br />
Se<strong>da</strong>rdeba <strong>da</strong> mowmdeba momxmareblis konkretuli<br />
moTxovnilebebis Sesabamisobaze. amitom bazarze firmis<br />
saqonlis konkurentunarianobis obieqturi SefasebisaTvis,<br />
mwarmoeblebma analizisas un<strong>da</strong> gamoiyenos igive<br />
teqnikur-ekonomikuri maCveneblebi, romlebsac iyenebs<br />
momxmarebeli. Tu ki bazarze arsebobs analogebi, maSin<br />
analizis safuZvlad gamoiyeneba ara moTxovnilebebi,<br />
aramed nimuSi romelic ukve cnobilia <strong>da</strong> masze arsebobs<br />
moTxovnebi momxmareblebis mxri<strong>da</strong>n <strong>da</strong> pasuxobs maT<br />
moTxovnilebebs. nimuSis mimarT nakeTobis konkurentunarianobis<br />
Sesafaseblad, romelic miRebulia, rogorc<br />
bazuri <strong>da</strong> Se<strong>da</strong>rebisTvis aucilebelia gaviTvaliswinoT:<br />
xarisxis maCveneblebi, teqnikuri <strong>da</strong> ekonomikuri maxasia-<br />
Teblebi, normatiuli moTxovnebis mixedviT konkurentunarianobis<br />
done; ZiriTadi SesaZlebeli momxmareblebis<br />
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