konkurentunarianoba. xarisxisa da proeqtis menejmenti

gtu.ge

konkurentunarianoba. xarisxisa da proeqtis menejmenti

da danadgarebis konkurentunarianobis gansazRvrisaTvis

mniSvnelovan rols TamaSobs teqnikuri momsaxurebis

gamyidvelis organizaciis SesaZlebloba da teqnikuri

momsaxurebis organizaciis sistemis Seswavlas konkurent

firmebSi.

niSandoblivia isic, rom firmis mier warmoebuli

produqciis konkurentunarianobis donis gansazRvra da

Sesafaseblad konkretul msoflio, erovnul Tu

dargobriv bazrebze warmoadgens marketinguli kvlevis

mniSvnelovan amocanas.

produqciis konkurentunarianoba saerTod gamoisaxeba

fardobiTi ricxviT an maCvenebliT, romlebic

gamoxataven dainteresebuli saqonlis gansxvavebas

analogi-saqnlisagan teqnikur-ekonomikuri parametrebiTa

da unariT optimalurad daakmayofilos momxmareblis

gansazRvruli moTxovnilebs.

produqciis konkurentunarianobis Sefasebis safuZvels

warmoadgens momxmareblis moTxovnilebebis, bazris

moTxovnebis gamokvleva, romlis meSveobiT, saqoneli,

Sedardeba da mowmdeba momxmareblis konkretuli

moTxovnilebebis Sesabamisobaze. amitom bazarze firmis

saqonlis konkurentunarianobis obieqturi SefasebisaTvis,

mwarmoeblebma analizisas unda gamoiyenos igive

teqnikur-ekonomikuri maCveneblebi, romlebsac iyenebs

momxmarebeli. Tu ki bazarze arsebobs analogebi, maSin

analizis safuZvlad gamoiyeneba ara moTxovnilebebi,

aramed nimuSi romelic ukve cnobilia da masze arsebobs

moTxovnebi momxmareblebis mxridan da pasuxobs maT

moTxovnilebebs. nimuSis mimarT nakeTobis konkurentunarianobis

Sesafaseblad, romelic miRebulia, rogorc

bazuri da SedarebisTvis aucilebelia gaviTvaliswinoT:

xarisxis maCveneblebi, teqnikuri da ekonomikuri maxasia-

Teblebi, normatiuli moTxovnebis mixedviT konkurentunarianobis

done; ZiriTadi SesaZlebeli momxmareblebis

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