konkurentunarianoba. xarisxisa da proeqtis menejmenti
konkurentunarianoba. xarisxisa da proeqtis menejmenti
konkurentunarianoba. xarisxisa da proeqtis menejmenti
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logistikis Taviseburebebis aRricxva, produqciis<br />
gayidvisSemdgomi momsaxureba, rac amaRlebs mis<br />
mimzidvelobas myidvelisaTvis. saqonlis gamoyenebis<br />
ekonomikur pirobebs miekuTvneba ramdenime maCvenebeli<br />
maT Soris sxva<strong>da</strong>sxva reJimebSi produqtis<br />
gamoyenebis Rirebuleba.<br />
8. efeqtiani servisisaTvis aucilebelia: TiToeuli<br />
segmentis momsaxurebis specialuri strategia, zusti<br />
<strong>da</strong> Tavisdrouli reklama, saqonlis moxmarebaze<br />
swavleba, saTa<strong>da</strong>rigo nawilebis gamarTuli miwodeba<br />
<strong>da</strong> servisis TanamSromelTa klientTa mier<br />
gamoZaxebis awyobili sistema. servisis <strong>da</strong>yofa xdeba<br />
gayidvamde <strong>da</strong> gayidvis Semdgomi, romelic Tavis mxriv<br />
iyofa sagarantio <strong>da</strong> garantiis Semdgom servisad.<br />
9. reklama <strong>da</strong> teqnikuri informacia. kompaniis sareklamo<br />
mimarTvis mTavar maxasiaTebels warmoadgens<br />
teqstis sakmao Sinaarsi, magram igi ar un<strong>da</strong> iyos<br />
ga<strong>da</strong>tvirTuli <strong>da</strong>matebiTi masaliTa <strong>da</strong> mtkicebulebebiT<br />
10. moTxovnis formireba <strong>da</strong> gasaRebis stimulireba: esaa<br />
sakvanZo mimarTulebebi bazarze konkurentul urTierTobebSi<br />
moqmedi firmebisaTvis. mTavar amocanas<br />
warmoadgens saqonlis bazarze gatana <strong>da</strong> misaRebi<br />
moculobis gayidvebis organizeba, gaagebinos<br />
potencialur myidvels saqonlis arsebobisa <strong>da</strong> mis<br />
samomxmareblo Tvisebebze <strong>da</strong> rom mwarmoebels un<strong>da</strong><br />
endoT.<br />
$6.2. konkurentunarianobis mxar<strong>da</strong>Weris<br />
problemebi<br />
konkurentunarianobis mTavar kriteriums warmoadgens<br />
momxmareblis <strong>da</strong>kmayofilebis xarisxi saqonlis<br />
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