konkurentunarianoba. xarisxisa da proeqtis menejmenti
konkurentunarianoba. xarisxisa da proeqtis menejmenti
konkurentunarianoba. xarisxisa da proeqtis menejmenti
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firmis <strong>konkurentunarianoba</strong> aseve xasiaTdeba im<br />
konkurentuli upiratesobebis arsebobiT, romlebic gamoiyeneba<br />
momxmareblisaTvis konkurentul brZolaSi. zemoT<br />
naTqvamTan <strong>da</strong>matebiT arsebobs sxva konkurentuli upiratesobis<br />
jgufebi: a). <strong>da</strong>bali xarjebi b.) produqtis diferenciacia<br />
anu TviTRirebulebis Se<strong>da</strong>rebiT <strong>da</strong>bali done<br />
<strong>da</strong> produqciisaTvis gamorCeuli unikaluri Tvisebebis<br />
micema.<br />
bazarze konkurentul garemoSi saqmianobisas gamoikveTeba,<br />
konkurentuli upiratesobis, rogorc avRniSneT<br />
ramdenime jgufi, magram, Tu romeli gamoiyeneba konkurentebTan<br />
urTierTobisas <strong>da</strong>mokidebulia konkurenciis<br />
meTodebze. isini ganisazRvreba rogorc: firmis strategia,<br />
sabazro koniuqtura, <strong>da</strong>rgis (bazris) simwife,<br />
RirebulebiTi, xarisxobrivi <strong>da</strong> sxva.<br />
magaliTad, Tu momxmarebeli mgrZnobiarea fasebis<br />
cvlilebaze (elastiuri moTxovna) <strong>da</strong> RirebulebiTi<br />
faqtori gansazRvravs mis momxmareblur SerCevas, maSin<br />
bazarze moqmedeben konkurenciis RirebulebiTi meTodebi.<br />
am upiratesobis dros, roca <strong>da</strong>balia sameurneo saqmianobis<br />
TviTRirebuleba vidre konkurentisa, firmas<br />
aZlevs saSualebas moTxovnis doneze <strong>da</strong>iWiros fasebi <strong>da</strong><br />
miiRos ufro maRali, vidre saSualo sabazro mogeba.<br />
im SemTxvevaSi Tu bazarze moqmedebs konkurenciis<br />
ara RirebulebiTi meTodebi aramed, inovaciuri an produqtze<br />
unikaluri Tvisebebis micema, rac ar gaaCniaT<br />
konkurentebis analogiur produqcias, am dros konkurentuli<br />
upiratesobebis formireba xdeba firmis sameurneo<br />
saqmianobis xarisxis ufro maRali Sedegebis gziT.<br />
konkurentunarianobis mTavar faqtorebs warmoadgens<br />
_ produqciis teqnikuri donis Sesabamisoba mecnierebisa<br />
<strong>da</strong> teqnikis ukanasknel miRwevebTan (produqciis<br />
inovaciuroba).<br />
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