konkurentunarianoba. xarisxisa da proeqtis menejmenti
konkurentunarianoba. xarisxisa da proeqtis menejmenti
konkurentunarianoba. xarisxisa da proeqtis menejmenti
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firmas SeuZlia <strong>da</strong>amuSaos marketinguli saqmianobis<br />
romelime mimarTuleba. kerZod:<br />
_ firmis sasaqonlo strategiaze makoreqtirebeli<br />
mmarTveluri zemoqmedeba, aseve gegmebi <strong>da</strong> marketingis<br />
strategiac im SemTxvevaSi, Tu mox<strong>da</strong> firmis mier<br />
warmoebuli produqciis asortimentis mniSvnelovani<br />
nawilis konkurentunarianobis zedmetad Sefaseba.<br />
_ firmis sawarmoo programis ga<strong>da</strong>xedva aseve<br />
saaRricxvo politikisa <strong>da</strong> masSi Sesabamisi cvlilebebis<br />
Setana.<br />
_ gamosaSvebi produqciis asortimentis marTva, misi<br />
optimizacia <strong>da</strong> yvelaze konkurentunarian saqonelTa<br />
wilis struqturaSi misi amaRlebis mizniT.<br />
_ konkurentunarianobis amaRlebis meTodebis<br />
SerCeva <strong>da</strong> realizacia imis<strong>da</strong> mixedviT, Tu rogori<br />
konkurentunarianobis integraluri indeqsi miiRo<br />
mocemulma saqonelma, aucilebelia miRebuli iqnas<br />
Sesabamisi mmarTveluri ga<strong>da</strong>wyvetileba, <strong>da</strong> firmis<br />
<strong>menejmenti</strong>s umaRlesi rgolis amocanaa an aamaRlos<br />
warmoeba <strong>da</strong> gasaReba, Tu integraluri indeqsi<br />
sakmarisad maRalia an mniSvnelovani saxiT Seamciros<br />
gamoSveba <strong>da</strong> gasaReba. amis paralelurad <strong>menejmenti</strong><br />
aregulirebs saqonlis sainformacio <strong>da</strong> organizaciul<br />
mxar<strong>da</strong>Weras.<br />
saqonlis konkurentunarianobis Sefasebis integralur<br />
meTodTan, romelic gavrcelebulia <strong>da</strong> efeqtiania,<br />
erTad <strong>da</strong>iSveba sxva meTodebis gamoyenebac, romelTa<br />
meSveobiT SeiZleba SevkriboT monacemebi sxva<strong>da</strong>sxva<br />
matricul, grafikul <strong>da</strong> kombinirebul formebSi.<br />
warmoebis procesSi saqonlis konkurentunarianobis<br />
amaRlebis gansakuTrebul mimarTulebebs warmoadgens:<br />
_ mocemuli xarisxis uzrunvelyofa an axali<br />
saqonlis (momsaxurebis) <strong>da</strong>proeqteba <strong>da</strong> <strong>da</strong>muSaveba<br />
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