konkurentunarianoba. xarisxisa da proeqtis menejmenti
konkurentunarianoba. xarisxisa da proeqtis menejmenti
konkurentunarianoba. xarisxisa da proeqtis menejmenti
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droulad makoreqtirebeli moqmedebis Casatareblad<br />
Siga <strong>da</strong> gare xasiaTis cvlilebebis gaTvaliswinebiT.<br />
7. momwodeblebTan urTierTobebi. Kkompaniis muSaobis<br />
xarisxi <strong>da</strong>mokidebulia nedleulsa <strong>da</strong> makompleqtebeli<br />
nakeTobebis xarisxze, aseve mowodebis Tavisdroulad<br />
Sesrulebaze (zustad droSi). Aucilebelia aigos<br />
urTierTsargebliani urtierTobebi momwodeblebTan,<br />
rac aZlierebs firmis konkurentul pozicias.<br />
8. xarisxze xarjebis optimizacia. xarisxze marTvis saqmianoba<br />
orientirebulia ara marto xarisxis uzrunvelyofaze,<br />
romelic momxmareblebis moTxovnaa, aseve<br />
xarisxze xarjebis Semcirebaze. xarisxis gaumjobesebis<br />
xarjebis mniSvnelovani gazr<strong>da</strong> ileqeba firmis safinanso<br />
maCveneblebze <strong>da</strong> Sesabamisad mis <strong>konkurentunarianoba</strong>ze.<br />
$3.4. iaponuri <strong>da</strong> erovnuli xarisxis <strong>menejmenti</strong>s<br />
Taviseburebebi<br />
yvela qveyanas xarisxis <strong>menejmenti</strong>s mimarT gaaCnia<br />
sakuTari erovnul-tradiciuli midgoma, romelic emyareba<br />
misi erovnuli sazogadoebis ganviTarebisa <strong>da</strong><br />
SesaZleblobebis mdgomareobas. A amitomac, Tanamedrove<br />
TvalTaxedviT ganpirobebuli dRevandeli midgoma<br />
xarisxis <strong>menejmenti</strong>s mimarT gansakuTrebul saxelmwifoebriv<br />
amocanas warmoadgens, radganac xarisxis<br />
<strong>menejmenti</strong> ga<strong>da</strong>iqca ara marto calkeuli firmebis Tu<br />
transerovnuli kompaniebis gansakuTrebul amocanad,<br />
aseve saxelmwifoebis gansakuTrebuli yuradRebis mqone<br />
saqmed. xarisxis <strong>menejmenti</strong>s Taviseburebebi mniSvnelovnad<br />
gamoxatavs qveynebis <strong>konkurentunarianoba</strong>s bazarze,<br />
rac Tvisobriva<strong>da</strong>a Cadebuli am qveynis firmebis mier<br />
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