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INTERNATIONAL - Perpustakaan Universitas Mercubuana

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DOM<br />

INT’L<br />

Person who does the Reservation (%)<br />

Total DPS JKT PLM MES UPG JOG BDO BPN SUB SRG<br />

My Self 50.6 45.6 51.5 73.2 57.1 42.5 53.9 44.6 54.7 23.1 62.2<br />

Company :<br />

( Secretary 9.5 23.1 13.0 13.4 7.1 11.0 14.6 6.8 0.7 1.4 4.1<br />

Office ) 23.3 23.8 22.5 9.4 14.3 45.2 25.8 16.2 15.5 38.8 15.5<br />

Family 11.8 1.4 10.7 2.4 15.2 0.7 5.6 23.0 12.8 35.4 13.5<br />

Friends 4.8 6.1 2.4 1.6 6.3 0.7 0.0 9.5 16.2 1.4 4.7<br />

n 1307 147 169 127 112 146 89 74 148 147 148<br />

Total DPS JKT PLM MES UPG JOG BDO BPN SUB SRG<br />

My Self<br />

Company :<br />

48.0 62.1 48.5 72.8 48.1 46.6 71.8 45.6 42.7 12.7 47.3<br />

( Secretary 6.4 2.8 10.5 10.5 10.4 8.8 8.5 7.9 3.3 1.3 3.3<br />

Office ) 27.4 22.1 24.0 13.2 21.7 43.2 9.9 24.6 34.0 40.0 27.3<br />

Family l 13.0 4.8 9.9 1.8 17.0 0.0 9.9 15.8 8.0 45.3 14.7<br />

Friends 5.2 8.3 7.0 1.8 2.8 1.4 0.0 6.1 12.0 0.7 7.3<br />

19 Prepared by JKTCMR - TD<br />

n 1319 145 171 114 106 148 71 114 150 150 150<br />

Kota X Q2. Who is responsible for doing the reservation for<br />

your airline ticket? [SA]<br />

End customers dan<br />

corporate accounts<br />

dapat menjadi<br />

prioritas atau fokus<br />

dalam aktivitas<br />

marketing k i

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