INTERNATIONAL - Perpustakaan Universitas Mercubuana
INTERNATIONAL - Perpustakaan Universitas Mercubuana
INTERNATIONAL - Perpustakaan Universitas Mercubuana
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Kode Keterangan<br />
28<br />
1 Easy Reservation<br />
2<br />
Easy Check-in<br />
Boarding<br />
3 Convenient Schedule<br />
4 Value for Money<br />
5 Wide Network<br />
6 Safety<br />
7 OTP<br />
8 Fresh Cabin<br />
9 Cabin Crew<br />
10 Food Quality<br />
11 IFE<br />
12 Seat Comfort<br />
13 Trustworthy<br />
14 Make me Relaxed<br />
15 Baggage Reclaim<br />
16 Cheapest Price<br />
17 Proud<br />
18 Modern Fleet<br />
19 Make me Special<br />
JKTCMR/TD<br />
Brand Positioning Mapping ‐ Domestik 2009<br />
• JT dekat dengan atribut OTP & Trust, SJ dekat dengan Network, Schedule, Value<br />
for Money. RI dekat Cabin, Relax, OTP. 7P dekat Cabin Crew<br />
• GA mendominasi di atribut Meals, IFE, Seat, Proud<br />
• JT bersaing g ketat dengan g RI, , 7P di atribut yyang g sama, , ditambah dengan g SJ<br />
• QZ menonjol di Cheapest Price
Change language