INTERNATIONAL - Perpustakaan Universitas Mercubuana

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59.8 60.1 Recommended Airlines (%) 12.8 7.2 DOM n: 1.422 4.9 4.4 4.1 30 3.0 26 2.6 0.3 0.1 0.1 0.1 0.1 GA JT RI CT Y6 QZ SJ MZ IW 3Y XN 6D Lainnya INT’L 13.1 10.8 5.9 52 Prepared by JKTCMR - TD n: 11.341 341 Positioning GA harus ditingkatkan lagi walaupun sudah dhcukup k bbagus di pasar tterutama t posisi iidi di internasional yang memiliki kesempatan baik dengan memanfaatkan Loyal customers dan customers yang merasakan excellent service. Potensi ini harus digarap g p dengan g serius karena airline domestik juga sudah mulai merambah internasional 1.5 1.3 1.0 0.8 0.5 0.5 0.5 0.5 0.4 0.4 0.4 0.4 Q10f & Q18f. If you were recommended a name of an airline for domestic & international travel to your friend or relatives, what airline would you recommend ? [SA]
DOMESTIC Brand Leverage diagnostics ( Summary ) Recommenders Preferrers (favourite) Dependable (used most often) Considers Trialist Aware Rejectors GARUDA INDONESIA L I O N 55.8 53 Prepared by JKTCMR - TD 43.1 60.1 67.4 15.1 63 66.2 89 92.3 First Second Total Aided Mention Mention mentions 5.8 12.8 12.8 13.9 20.9 25.5 46.4 48.2 71.9 81.4 First Second Total Aided Mention Mention mentions 12.4
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DAFTAR PUSTAKA Aaker, David A. dala
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Narasumber III Nama : Daniel Simanj
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ketepatan merespon artinya langsung
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Kalau masalah suasana Indonesia say
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utuhkan adalah ketepatan waktu dan
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egini.. ada bahan bacaan.. kursi ki
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index. kamu ee.. kita ada namanya b
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nya. Itu semua satu line dengan str
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yang kita gambarkan disini ada 4 di
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Tapi ini bicara gini, ini bukan Gar
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egini. Jadi dia dateng kesana dia l
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yang namanya organisasi makin besar
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Tiba-tiba rutenya ee.. udah hari H
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Terbang rugi lagi terbang rugi lagi
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itu. Dia bilang gila aja lo, kalau
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key success factor? Kamu pernah den
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aja yang ini bilang begini kita gat
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Transkip Wawancara Bapak Tri Poetra
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saya ini ejaan lama?atau ejaan baru
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Nah logo itu kan segalanya. Setuju?
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yang biru. Nanti kita bisa mendefin
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Yah itu lah sekilas tentang brand k
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Makanya kita menghindari Indonesian
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namanya ee.. dari sisi bagasi terus
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nya Garuda atau… Garuda Indonesia
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Visual Brand Sistem. Itu adalah yan
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dan Garuda juga jadi lebih beruntun
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1 JKTCMR/TD Hasil Survey - Brand Po
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3 Disain & Metodologi Riset � Stu
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5 Ringkasan Eksekutif No Indikator
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7 Glossary DOMESTIC INTERNATIONAL 1
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9 JKTCMR/TD Survey Result
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11 JKTCMR/TD Brand Equity Index GA
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13 No-one’s aware of airline No-o
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15 JKTCMR/TD Brand Equity Model -GA
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17 JKTCMR/TD Ranking Atribut
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19 Ranking Atribut -Dom 2007 2008 2
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21 JKTCMR/TD Brand Equity Index - A
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Domestik 1.00 Brand Equity Index -S
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Brand Equity Index -SEM Path Diagra
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27 JKTCMR/TD Brand Positioning Mapp
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Kode Keterangan 1 Easy Reservation
Page 85 and 86: 1 Prepared by JKTCMR - TD Hasil Sur
Page 87 and 88: Brand Positioning Report • Report
Page 89 and 90: Travel l Behavvior HIGHLIGHT - Summ
Page 91 and 92: Brand B Dianost D tics HIGHLIGHT -
Page 93 and 94: 9 Prepared by JKTCMR - TD Survey Re
Page 95 and 96: Respondent Profile (%) PPengeluaran
Page 97 and 98: n: 1.397 Non-GA Users GA Users Purp
Page 99 and 100: 49.4 9.7 12.7 12.4 7.3 8.5 Number o
Page 101 and 102: DOMESTIC Person who does the Reserv
Page 103 and 104: DOM INT’L Person who does the Res
Page 105 and 106: Have you made a Reservation via Int
Page 107 and 108: The Most Convenient & Easy Internet
Page 109 and 110: DOM INT’L Airline vs Schedule Pre
Page 111 and 112: Frequency of Air Travel Compared to
Page 113 and 114: Brand leverage diagnostics Awarenes
Page 115 and 116: 83.7 43.2 22 22.0 0 90.0 67.1 77 77
Page 117 and 118: Top of Mind - 2 (%) DOMESTIC Total
Page 119 and 120: Top of Mind - 2 (%) INTERNATIONAL T
Page 121 and 122: Considered Airlines (%) INTERNATION
Page 123 and 124: Lainnya LH GF KE JL CI PR EY SV CX
Page 125 and 126: Reason for rejecting certain Airlin
Page 127 and 128: 43 Prepared by JKTCMR - TD Airlines
Page 129 and 130: 45 Prepared by JKTCMR - TD Airlines
Page 131 and 132: Airlines Used Most Often (%) DOMEST
Page 133 and 134: Reasons For using airline most ofte
Page 135: INT’L 52.5 25.8 16.1 16.6 13.8 63
Page 139 and 140: DOMESTIC Brand Leverage diagnostics
Page 141 and 142: Brand Leverage diagnostics ( Summar
Page 143 and 144: Brand Leverage diagnostics ( Summar
Page 145 and 146: Brand Leverage - Price Premium (Sum
Page 147 and 148: Brand Perception ‐ International
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INTERNATIONAL - Perpustakaan Universitas Mercubuana

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