INTERNATIONAL - Perpustakaan Universitas Mercubuana
INTERNATIONAL - Perpustakaan Universitas Mercubuana
INTERNATIONAL - Perpustakaan Universitas Mercubuana
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83.7<br />
43.2<br />
22 22.0 0<br />
90.0<br />
67.1<br />
77 77.9 9<br />
55.7<br />
72.0<br />
35.8<br />
56.1<br />
25.1<br />
Brand Awareness (%)<br />
44.3 43.2<br />
22 22.6 6<br />
26.2<br />
48.2<br />
<strong>INTERNATIONAL</strong><br />
35.8<br />
51 51.1 1<br />
27.0<br />
38.0<br />
48.0<br />
22 22.7 7<br />
TOM-1 TOM-2 Unaided Aided<br />
34.3<br />
37.0<br />
30.7 32.1<br />
28.1 28.5<br />
32.9 32.9<br />
22.1 18.0<br />
17.7<br />
14.6<br />
14.5<br />
14.0 13.9<br />
11.7<br />
12.3<br />
12.8<br />
6.08.0<br />
9.5<br />
3.0 1.9<br />
8.0<br />
9.4<br />
5.1 3.8<br />
5.4<br />
1.7 2.7<br />
4.4<br />
1.3 1.1 1.3 1.1 2.0 0.9 0.9 1.6 0.8 1.8 0.6 0.6 0.6 1.2 0.4 0.4 0.4 0.7 0.4 1.6 0.3 0.6<br />
GA AK SQ JT CX EK QF JL MH KL Y6 CI SV CA TG KU KE LH BA<br />
Dalam Top of Mind (TOM), GA, AK, SQ lebih populer dibanding airline internasional lainnya. Bagan di atas<br />
menunjukkan AK sangatlah agresif dibanding airline yang lebih dulu ada ada.<br />
Q17. What airlines do you know of that fly internationally from Indonesia? Indonesia ? [SA]<br />
Q17. From these show cards, which airlines do you know of that fly internationally from<br />
31 Prepared by JKTCMR - TD<br />
Indonesia ? What others ? What others? [MA]<br />
10.1
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