INTERNATIONAL - Perpustakaan Universitas Mercubuana

More documents

Recommendations

Info

Brand Perception – Domestic Cheapest price Baggage Handling Modern/large aircraft Prestige Comfort Professional trustworthy Personal touch Legroom 62 Prepared by JKTCMR - TD IFE Reservation 500 5.00 Easy Check in and Boarding 4.00 3.00 2.00 Inflight meals Convenient Schedule Value for money OTP Wide Network Safety Cabin ambience Helpful Cabin Crew Batavia Citilink GA Ind. Air Asia Lion Air Mandala Merpati Sriwijaya Wing Air GA sangat kuat dipersepsikan pada semua atribut kecuali cheapest p p price (p (paling g rendah dipersepsikan dengan GA) Pada atribut chapest price, Air Asia unggul dan Citilink berada di posisi ke ke‐2. 2 Citilink memiliki potensi untuk dikembangkan dengan persepsi yang sedikit lebih baik jika dibanding airline lain (selain GA dan Merpati) Airline lainnya mempunyai persepsi yang tidak terlalu kuat pada semua atribut terutama Wing Air.
Brand Perception ‐ International Cheapest price Baggage Handling Modern/large aircraft Prestige Comfort PProfessional f i lt trustworthy t th RReservation i Personal touch 5 Easy Check in and Boarding Secara umum, GA Legroom 63 Prepared by JKTCMR - TD IFE 4 3 2 Inflight meals Convenient Schedule Value for money OTP Wide Network Safety Cbi Cabin ambience bi Helpful Cabin Crew Cathay SQ GA Air Asia MH Qantas JAL Emirates dipersepsikan sedikit lebih rendah dari SQ namun lebih baik dari Qantas Q bagi g pelanggan internasional (outbound) Pada atribut inflight meals dan modern/large aircraft persepsi terhadap GA paling kuat jika dibanding Airline lain, namun dengan perbedaan yang tidak terlalu besar. Pada atribut personal touch GA lebih unggul dari SQ namun lebih rendah dari JAL Air Asia dipersepsikan paling kuat untuk cheapest price
Page 1 and 2:
DAFTAR PUSTAKA Aaker, David A. dala
Page 3 and 4:
Narasumber III Nama : Daniel Simanj
Page 5 and 6:
ketepatan merespon artinya langsung
Page 7 and 8:
Kalau masalah suasana Indonesia say
Page 9 and 10:
utuhkan adalah ketepatan waktu dan
Page 11 and 12:
egini.. ada bahan bacaan.. kursi ki
Page 13 and 14:
index. kamu ee.. kita ada namanya b
Page 15 and 16:
nya. Itu semua satu line dengan str
Page 17 and 18:
yang kita gambarkan disini ada 4 di
Page 19 and 20:
Tapi ini bicara gini, ini bukan Gar
Page 21 and 22:
egini. Jadi dia dateng kesana dia l
Page 23 and 24:
yang namanya organisasi makin besar
Page 25 and 26:
Tiba-tiba rutenya ee.. udah hari H
Page 27 and 28:
Terbang rugi lagi terbang rugi lagi
Page 29 and 30:
itu. Dia bilang gila aja lo, kalau
Page 31 and 32:
key success factor? Kamu pernah den
Page 33 and 34:
aja yang ini bilang begini kita gat
Page 35 and 36:
Transkip Wawancara Bapak Tri Poetra
Page 37 and 38:
saya ini ejaan lama?atau ejaan baru
Page 39 and 40:
Nah logo itu kan segalanya. Setuju?
Page 41 and 42:
yang biru. Nanti kita bisa mendefin
Page 43 and 44:
Yah itu lah sekilas tentang brand k
Page 45 and 46:
Makanya kita menghindari Indonesian
Page 47 and 48:
namanya ee.. dari sisi bagasi terus
Page 49 and 50:
nya Garuda atau… Garuda Indonesia
Page 51 and 52:
Visual Brand Sistem. Itu adalah yan
Page 53 and 54:
dan Garuda juga jadi lebih beruntun
Page 55 and 56:
1 JKTCMR/TD Hasil Survey - Brand Po
Page 57 and 58:
3 Disain & Metodologi Riset � Stu
Page 59 and 60:
5 Ringkasan Eksekutif No Indikator
Page 61 and 62:
7 Glossary DOMESTIC INTERNATIONAL 1
Page 63 and 64:
9 JKTCMR/TD Survey Result
Page 65 and 66:
11 JKTCMR/TD Brand Equity Index GA
Page 67 and 68:
13 No-one’s aware of airline No-o
Page 69 and 70:
15 JKTCMR/TD Brand Equity Model -GA
Page 71 and 72:
17 JKTCMR/TD Ranking Atribut
Page 73 and 74:
19 Ranking Atribut -Dom 2007 2008 2
Page 75 and 76:
21 JKTCMR/TD Brand Equity Index - A
Page 77 and 78:
Domestik 1.00 Brand Equity Index -S
Page 79 and 80:
Brand Equity Index -SEM Path Diagra
Page 81 and 82:
27 JKTCMR/TD Brand Positioning Mapp
Page 83 and 84:
Kode Keterangan 1 Easy Reservation
Page 85 and 86:
1 Prepared by JKTCMR - TD Hasil Sur
Page 87 and 88:
Brand Positioning Report • Report
Page 89 and 90:
Travel l Behavvior HIGHLIGHT - Summ
Page 91 and 92:
Brand B Dianost D tics HIGHLIGHT -
Page 93 and 94:
9 Prepared by JKTCMR - TD Survey Re
Page 95 and 96: Respondent Profile (%) PPengeluaran
Page 97 and 98: n: 1.397 Non-GA Users GA Users Purp
Page 99 and 100: 49.4 9.7 12.7 12.4 7.3 8.5 Number o
Page 101 and 102: DOMESTIC Person who does the Reserv
Page 103 and 104: DOM INT’L Person who does the Res
Page 105 and 106: Have you made a Reservation via Int
Page 107 and 108: The Most Convenient & Easy Internet
Page 109 and 110: DOM INT’L Airline vs Schedule Pre
Page 111 and 112: Frequency of Air Travel Compared to
Page 113 and 114: Brand leverage diagnostics Awarenes
Page 115 and 116: 83.7 43.2 22 22.0 0 90.0 67.1 77 77
Page 117 and 118: Top of Mind - 2 (%) DOMESTIC Total
Page 119 and 120: Top of Mind - 2 (%) INTERNATIONAL T
Page 121 and 122: Considered Airlines (%) INTERNATION
Page 123 and 124: Lainnya LH GF KE JL CI PR EY SV CX
Page 125 and 126: Reason for rejecting certain Airlin
Page 127 and 128: 43 Prepared by JKTCMR - TD Airlines
Page 129 and 130: 45 Prepared by JKTCMR - TD Airlines
Page 131 and 132: Airlines Used Most Often (%) DOMEST
Page 133 and 134: Reasons For using airline most ofte
Page 135 and 136: INT’L 52.5 25.8 16.1 16.6 13.8 63
Page 137 and 138: DOMESTIC Brand Leverage diagnostics
Page 139 and 140: DOMESTIC Brand Leverage diagnostics
Page 141 and 142: Brand Leverage diagnostics ( Summar
Page 143 and 144: Brand Leverage diagnostics ( Summar
Page 145: Brand Leverage - Price Premium (Sum
show all

INTERNATIONAL - Perpustakaan Universitas Mercubuana

Create successful ePaper yourself

Delete template?

Save as template?