INTERNATIONAL - Perpustakaan Universitas Mercubuana

More documents

Recommendations

Info

2 Hasil Survey Brand Positioning • Laporan 1 : Brand – Marketing Communication • Laporan 2 : Brand Positioning Domestic • Laporan 3 : Brand Positioning International • Laporan 4 : Brand Equity Index, Index Brand Mapping JKTCMR/TD
3 Disain & Metodologi Riset � Studi Kuantitatif “Brand Positioning” ● Wawancara langsung dengan responden yang sesuai kriteria ● Kota survey : JKT, JKT SUB, SUB JOG, JOG BDO, BDO SRG SRG, MES MES, PLM PLM, BPN BPN, DPS DPS, UPG ● Usia responden 25 - 65 tahun, dan telah terbang dengan commercial flight minimum 2x dalam 1 tahun ● Menggunakan kuesioner sebagai panduan wawancara ● Waktu yang dibutuhkan untuk wawancara rata-rata 30-45 menit ● Sasaran responden : ● n = 1511 responden ● SSampel l yang dibutuhkan dib t hk meliputi li ti : GA users & Non-GA users Business travelers Holiday travelers International Destination travelers Domestic Destination travelers ● Survey dilaksanakan pada bulan Desember 2009 - Januari 2010 JKTCMR/TD
Page 1 and 2:
DAFTAR PUSTAKA Aaker, David A. dala
Page 3 and 4:
Narasumber III Nama : Daniel Simanj
Page 5 and 6: ketepatan merespon artinya langsung
Page 7 and 8: Kalau masalah suasana Indonesia say
Page 9 and 10: utuhkan adalah ketepatan waktu dan
Page 11 and 12: egini.. ada bahan bacaan.. kursi ki
Page 13 and 14: index. kamu ee.. kita ada namanya b
Page 15 and 16: nya. Itu semua satu line dengan str
Page 17 and 18: yang kita gambarkan disini ada 4 di
Page 19 and 20: Tapi ini bicara gini, ini bukan Gar
Page 21 and 22: egini. Jadi dia dateng kesana dia l
Page 23 and 24: yang namanya organisasi makin besar
Page 25 and 26: Tiba-tiba rutenya ee.. udah hari H
Page 27 and 28: Terbang rugi lagi terbang rugi lagi
Page 29 and 30: itu. Dia bilang gila aja lo, kalau
Page 31 and 32: key success factor? Kamu pernah den
Page 33 and 34: aja yang ini bilang begini kita gat
Page 35 and 36: Transkip Wawancara Bapak Tri Poetra
Page 37 and 38: saya ini ejaan lama?atau ejaan baru
Page 39 and 40: Nah logo itu kan segalanya. Setuju?
Page 41 and 42: yang biru. Nanti kita bisa mendefin
Page 43 and 44: Yah itu lah sekilas tentang brand k
Page 45 and 46: Makanya kita menghindari Indonesian
Page 47 and 48: namanya ee.. dari sisi bagasi terus
Page 49 and 50: nya Garuda atau… Garuda Indonesia
Page 51 and 52: Visual Brand Sistem. Itu adalah yan
Page 53 and 54: dan Garuda juga jadi lebih beruntun
Page 55: 1 JKTCMR/TD Hasil Survey - Brand Po
Page 59 and 60: 5 Ringkasan Eksekutif No Indikator
Page 61 and 62: 7 Glossary DOMESTIC INTERNATIONAL 1
Page 63 and 64: 9 JKTCMR/TD Survey Result
Page 65 and 66: 11 JKTCMR/TD Brand Equity Index GA
Page 67 and 68: 13 No-one’s aware of airline No-o
Page 69 and 70: 15 JKTCMR/TD Brand Equity Model -GA
Page 71 and 72: 17 JKTCMR/TD Ranking Atribut
Page 73 and 74: 19 Ranking Atribut -Dom 2007 2008 2
Page 75 and 76: 21 JKTCMR/TD Brand Equity Index - A
Page 77 and 78: Domestik 1.00 Brand Equity Index -S
Page 79 and 80: Brand Equity Index -SEM Path Diagra
Page 81 and 82: 27 JKTCMR/TD Brand Positioning Mapp
Page 83 and 84: Kode Keterangan 1 Easy Reservation
Page 85 and 86: 1 Prepared by JKTCMR - TD Hasil Sur
Page 87 and 88: Brand Positioning Report • Report
Page 89 and 90: Travel l Behavvior HIGHLIGHT - Summ
Page 91 and 92: Brand B Dianost D tics HIGHLIGHT -
Page 93 and 94: 9 Prepared by JKTCMR - TD Survey Re
Page 95 and 96: Respondent Profile (%) PPengeluaran
Page 97 and 98: n: 1.397 Non-GA Users GA Users Purp
Page 99 and 100: 49.4 9.7 12.7 12.4 7.3 8.5 Number o
Page 101 and 102: DOMESTIC Person who does the Reserv
Page 103 and 104: DOM INT’L Person who does the Res
Page 105 and 106: Have you made a Reservation via Int
Page 107 and 108:
The Most Convenient & Easy Internet
Page 109 and 110:
DOM INT’L Airline vs Schedule Pre
Page 111 and 112:
Frequency of Air Travel Compared to
Page 113 and 114:
Brand leverage diagnostics Awarenes
Page 115 and 116:
83.7 43.2 22 22.0 0 90.0 67.1 77 77
Page 117 and 118:
Top of Mind - 2 (%) DOMESTIC Total
Page 119 and 120:
Top of Mind - 2 (%) INTERNATIONAL T
Page 121 and 122:
Considered Airlines (%) INTERNATION
Page 123 and 124:
Lainnya LH GF KE JL CI PR EY SV CX
Page 125 and 126:
Reason for rejecting certain Airlin
Page 127 and 128:
43 Prepared by JKTCMR - TD Airlines
Page 129 and 130:
45 Prepared by JKTCMR - TD Airlines
Page 131 and 132:
Airlines Used Most Often (%) DOMEST
Page 133 and 134:
Reasons For using airline most ofte
Page 135 and 136:
INT’L 52.5 25.8 16.1 16.6 13.8 63
Page 137 and 138:
DOMESTIC Brand Leverage diagnostics
Page 139 and 140:
DOMESTIC Brand Leverage diagnostics
Page 141 and 142:
Brand Leverage diagnostics ( Summar
Page 143 and 144:
Brand Leverage diagnostics ( Summar
Page 145 and 146:
Brand Leverage - Price Premium (Sum
Page 147 and 148:
Brand Perception ‐ International
show all

INTERNATIONAL - Perpustakaan Universitas Mercubuana

Create successful ePaper yourself

Delete template?

Save as template?