INTERNATIONAL - Perpustakaan Universitas Mercubuana
INTERNATIONAL - Perpustakaan Universitas Mercubuana
INTERNATIONAL - Perpustakaan Universitas Mercubuana
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14<br />
Brand Equity<br />
Index<br />
JKTCMR/TD<br />
Brand Equity Model –GA<br />
Awareness<br />
Usage<br />
Ground Service<br />
20 VVariables i bl<br />
Top Of mind<br />
Consideration Most Often<br />
Regular Favourite<br />
Easy y & convenient Reservation<br />
Easy Check-in & Boarding process<br />
Professional Baggage reclaim<br />
Professionalism On time departure & arrival<br />
and flexibility y Wide Network & convenient transfer<br />
In-flight<br />
service<br />
Price Value for Money<br />
Quality of in-flight food<br />
Friendly, attractive & helpful Crew<br />
Loyalty Recommendation<br />
Convenient schedule<br />
Modern & large flleet<br />
GGood d SSafety f t recordd<br />
Comfortable Seat/legroom<br />
Good quality of IFE<br />
Clean & fresh cabin
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