INTERNATIONAL - Perpustakaan Universitas Mercubuana
INTERNATIONAL - Perpustakaan Universitas Mercubuana
INTERNATIONAL - Perpustakaan Universitas Mercubuana
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19<br />
Ranking Atribut –Dom<br />
2007 2008 2009<br />
Rank Atribut Rank Atribut Rank Atribut<br />
1 Safety 1 Safety 1 Safety<br />
2 Reservation 2 OTP 2 OTP<br />
3 Value for money 3 Reservation 3 Reservation<br />
4 Check in and Boarding 4 Value for money 4 Value for money<br />
5 Convenient Schedule 5 Professional trustworthy 5 Network with Transfers<br />
6 OTP 6 Convenient Schedule 6 Convenient Schedule<br />
7 Professional trustworthy 7 Check in and Boarding 7 Check in and Boarding<br />
8 Network with Transfers 8 Friendly Crew 8 Cheapest price<br />
9 Feel relaxed and secure 9 Feel relaxed and secure 9 Professional trustworthy<br />
10 Friendly Crew 10 Clean Cabin 10 Feel relaxed and secure<br />
11 Clean Cabin 11 Network with Transfers 11 Friendly Crew<br />
12 Quality Food 12 Comfortable Seat 12 Comfortable Seat<br />
13 Comfortable Seat 13 Cheapest p pprice<br />
13 Clean Cabin<br />
14 Baggage reclaim 14 Quality Food 14 Quality Food<br />
15 Cheapest price 15 Baggage reclaim 15 Modern/large fleet<br />
16 Modern/large fleet 16 Modern/large fleet 16 I am proud to fly with<br />
17 IFE 17 IFE 17 Baggage reclaim<br />
18 I am proud d tto fl fly with ith 18 I am proud d tto fl fly with ith 18 IFE<br />
19 Feel special and pampered 19 Feel special and pampered 19 Feel special and pampered<br />
JKTCMR/TD<br />
• Safety tetap menjadi alasan utama sebagai atribut yang mandatory<br />
• OTP OTP, Easy Reservation, Reservation Value for Money Money, adalah pertimbangan<br />
responden yang memiliki pengaruh besar
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