INTERNATIONAL - Perpustakaan Universitas Mercubuana
INTERNATIONAL - Perpustakaan Universitas Mercubuana
INTERNATIONAL - Perpustakaan Universitas Mercubuana
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26<br />
Brand Equity Index – INT’L<br />
200 2007 200 2008<br />
200 2009<br />
AIRLINE BEIndex AIRLINE BEIndex AIRLINE BEIndex<br />
1 EK 91.482<br />
1 GA 55.07<br />
1 SQ 85.363<br />
2 SQ 85.605<br />
2 SQ 52.65<br />
2 GA 84.215<br />
3 GA 85.311<br />
4 MH 78 78.481 481<br />
5 AK 68.612<br />
6 CX 67.952<br />
7 QF 60.409<br />
JKTCMR/TD<br />
3 EK 49.46<br />
4 JL 48 48.37 37<br />
6 LH 44.79<br />
5 MH 43.81<br />
9 QF 43.54<br />
8 TG 41.88<br />
7 CX 41.37<br />
10 AK 35.42<br />
• Di rute Internasional GA tetap bersaing dengan SQ & EK<br />
• GA masih memiliki Brand yang relatif bagus untuk rute<br />
Internasional (outbound)<br />
3 EK 84.070<br />
4 CX 80 80.613 613<br />
5 TG 79.698<br />
6 QF 78.599<br />
7 JL 75.129<br />
8 MH 72.436<br />
9 AK 56.018
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