INTERNATIONAL - Perpustakaan Universitas Mercubuana

Reason for rejecting certain Airlines (%)
INTERNATIONAL
Total AK CA OZ Y6 CX BR EK GA KU JT MH QF SV SQ TG VF
Safety reason 33.4 39.8 34.3 28.2 45.1 15.4 29.6 24.1 6.8 16.1 38.0 33.9 45.5 24.0 10.6 37.9 17.1
Schedule 23.3 27.5 14.3 10.3 29.4 15.4 18.5 13.8 32.9 9.7 25.1 19.6 19.7 24.0 29.8 10.3 43.9
Punctuality 21.9 19.3 17.1 10.3 25.1 38.5 18.5 13.8 26.0 22.6 26.8 28.6 21.2 40.0 27.7 24.1 9.8
NNetwork t k 21 21.33 25 25.77 14 14.33 20 20.55 22 22.66 57 57.77 37 3.7 34 34.55 19 19.22 12 12.99 15 15.66 19 19.66 13 13.66 12 12.00 25 25.55 69 6.9 14 14.66
Value for money 21.1 15.2 31.4 46.2 23.8 7.7 44.4 3.4 19.2 25.8 22.3 17.9 16.7 40.0 19.1 31.0 31.7
Reservation 20.1 19.3 28.6 23.1 16.2 7.7 3.7 6.9 38.4 25.8 21.2 17.9 15.2 32.0 29.8 13.8 19.5
Expensive 17.0 7.0 14.3 23.1 20.9 3.8 29.6 6.9 6.8 32.3 16.8 19.6 21.2 16.0 14.9 3.4 51.2
Less promotion 16.9 2.3 22.9 17.9 9.4 26.9 14.8 24.1 53.4 19.4 4.5 16.1 19.7 16.0 57.4 24.1 19.5
Brand image 11 11.66 41 4.1 86 8.6 26 2.6 17 17.99 38 3.8 74 7.4 69 6.9 27 2.7 00 0.0 28 28.55 16 16.11 15 15.22 40 4.0 21 2.1 34 3.4 49 4.9
Check‐in and boarding time 11.0 15.2 11.4 10.3 11.1 7.7 3.7 17.2 6.8 3.2 8.4 17.9 4.5 12.0 34.0 0.0 12.2
Seat comfort 10.9 35.1 5.7 0.0 7.2 3.8 0.0 3.4 1.4 3.2 22.3 0.0 3.0 4.0 2.1 0.0 4.9
Aircraft noise 9.8 20.5 2.9 12.8 14.0 0.0 14.8 3.4 0.0 0.0 15.1 1.8 3.0 8.0 0.0 3.4 7.3
Flight cancelation 9.1 7.0 2.9 2.6 12.8 7.7 3.7 6.9 24.7 9.7 6.1 10.7 12.1 0.0 6.4 0.0 9.8
Cabin Cab crew ce attitude a ude 7.66 8.8 88 11.4 0.0 00 3.8 38 3.8 38 7.4 17.2 20.5 05 6.5 65 3.9 39 10.7 0 10.6 06 24.00 12.88 3.4 3 2.4
Staff professionalism 7.0 7.0 17.1 2.6 7.2 42.3 14.8 13.8 2.7 3.2 5.0 10.7 3.0 12.0 4.3 3.4 0.0
Meal service availability 6.9 17.0 8.6 0.0 5.1 0.0 0.0 0.0 1.4 12.9 10.1 8.9 4.5 0.0 8.5 0.0 4.9
Cabin ambiance 6.8 7.6 14.3 2.6 11.9 0.0 3.7 3.4 5.5 6.5 5.0 8.9 7.6 8.0 0.0 0.0 0.0
Aircraft age 6.5 4.1 14.3 7.7 9.8 0.0 11.1 6.9 1.4 0.0 11.2 3.6 6.1 8.0 0.0 6.9 4.9
Quality of meal 4.2 9.9 5.7 5.1 1.7 3.8 0.0 3.4 0.0 6.5 3.4 3.6 1.5 0.0 10.6 3.4 0.0
Cabin crew appearance 3.2 2.9 2.9 2.6 2.1 3.8 3.7 3.4 4.1 6.5 0.6 10.7 4.5 4.0 2.1 6.9 2.4
Baggage handling 1.6 1.8 5.7 0.0 2.6 0.0 0.0 0.0 2.7 0.0 0.0 0.0 3.0 4.0 0.0 0.0 2.4
Others 2.5 2.9 0.0 5.1 0.4 0.0 3.7 3.4 2.7 9.7 1.1 0.0 1.5 0.0 0.0 0.0 12.2
n 1298 171 35 39 235 26 27 29 73 31 179 56 66 25 47 29 41
Responden menolak GA dan SQ mayoritas karena persepsi harga mahal mahal, dan
menolak Air Asia, Lion dan Batavia karena faktor safety.
Multiple Answer
41 Prepared by JKTCMR - TD
Q28bXQ19. Reason X Which airlines would you NOT consider
to fly for international travel ? [MA]