INTERNATIONAL - Perpustakaan Universitas Mercubuana

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DOM INT’L Airline vs Schedule Preference - % (Leisure) WILL CHOOSE THE AIRLINE (S) I WANT AND WORK SCHEDULE AROUND THOSE 36.2 SOMETIMES CHANGE THE SCHEDULE TO 37.3 GET THE AIRLINE I WANT ALWAYS CHOOSE WHATEVER AIRLINE MEETS MY SCHEDULE WILL CHOOSE THE AIRLINE (S) I WANT AND WORK SCHEDULE AROUND THOSE SOMETIMES CHANGE THE SCHEDULE TO GET THE AIRLINE I WANT ALWAYS CHOOSE WHATEVER AIRLINE MEETS MY SCHEDULE 26 Prepared by JKTCMR - TD 26.4 50.7 43 6.3 55.6 39.3 31.3 5.2 54.5 27.8 26.2 74 7.4 81 81.2 2 60.4 3.8 46 35.8 36.4 27.5 14.1 11.4 11.9 8.7 47.9 41.2 29.8 27.7 36.7 35.1 15.7 31.3 58.3 28.4 Total DPS JKT PLM MES UPG JOG BDO BPN SUB SRG GA Users 36.2 31.9 32 40.2 46.2 13.6 51.9 8.1 30.9 35.8 40 33.3 33.7 8.7 68.5 57.7 22.8 50.7 49.3 64 18 18 44 41.3 34.7 22 30.2 22 Non- GA Users 32 30 1 36.7 32 30.1 36.4 35.1 33.1 48 30.2 20 24.5 45.5 33.7 30.3 29.9 34.6 Total DPS JKT PLM MES UPG JOG BDO BPN SUB SRG GA Users Q6b. What best describes your choice of airline when you travel for leisure ? [SA] Non- GA Users n : 1.248 n : 1.195
Frequency of Air Travel Compared to 1 year ago (%) T o t a l LESS FREQUENT THAN ONE YEAR AGO DOMESTIC 29.4 T o t a l LESS FREQUENT THAN ONE YEAR AGO <strong>INTERNATIONAL</strong> ABOUT AS FREQUENT ABOUTASFREQUENTAS ABOUT AS FREQUENT AS 42 42.5 5 32 32.3 3 ONE YEAR AGO AS ONE YEAR AGO MORE FREQUENT THAN ONE YEAR AGO Do not know 2.1 26 MORE FREQUENT THAN ONE YEAR AGO Do not know n : 1.405 n : 1.327 Frekuensi terbang responden DOM di 2010 dibandingkan tahun sebelumnya tampaknya berkurang. Krisis ekonomi global diperkirakan mempengaruhi pengurangan frekuensi terbang responden responden. 27 Prepared by JKTCMR - TD Q7. Compare to one year ago, would you say that your frequency of traveling by air ? [SA] 2.9 26.2 38.6
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DAFTAR PUSTAKA Aaker, David A. dala
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Narasumber III Nama : Daniel Simanj
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ketepatan merespon artinya langsung
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Kalau masalah suasana Indonesia say
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utuhkan adalah ketepatan waktu dan
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egini.. ada bahan bacaan.. kursi ki
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index. kamu ee.. kita ada namanya b
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nya. Itu semua satu line dengan str
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yang kita gambarkan disini ada 4 di
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Tapi ini bicara gini, ini bukan Gar
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egini. Jadi dia dateng kesana dia l
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yang namanya organisasi makin besar
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Tiba-tiba rutenya ee.. udah hari H
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Terbang rugi lagi terbang rugi lagi
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itu. Dia bilang gila aja lo, kalau
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key success factor? Kamu pernah den
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aja yang ini bilang begini kita gat
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Transkip Wawancara Bapak Tri Poetra
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saya ini ejaan lama?atau ejaan baru
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Nah logo itu kan segalanya. Setuju?
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yang biru. Nanti kita bisa mendefin
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Yah itu lah sekilas tentang brand k
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Makanya kita menghindari Indonesian
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namanya ee.. dari sisi bagasi terus
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nya Garuda atau… Garuda Indonesia
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Visual Brand Sistem. Itu adalah yan
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dan Garuda juga jadi lebih beruntun
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1 JKTCMR/TD Hasil Survey - Brand Po
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3 Disain & Metodologi Riset � Stu
Page 59 and 60: 5 Ringkasan Eksekutif No Indikator
Page 61 and 62: 7 Glossary DOMESTIC INTERNATIONAL 1
Page 63 and 64: 9 JKTCMR/TD Survey Result
Page 65 and 66: 11 JKTCMR/TD Brand Equity Index GA
Page 67 and 68: 13 No-one’s aware of airline No-o
Page 69 and 70: 15 JKTCMR/TD Brand Equity Model -GA
Page 71 and 72: 17 JKTCMR/TD Ranking Atribut
Page 73 and 74: 19 Ranking Atribut -Dom 2007 2008 2
Page 75 and 76: 21 JKTCMR/TD Brand Equity Index - A
Page 77 and 78: Domestik 1.00 Brand Equity Index -S
Page 79 and 80: Brand Equity Index -SEM Path Diagra
Page 81 and 82: 27 JKTCMR/TD Brand Positioning Mapp
Page 83 and 84: Kode Keterangan 1 Easy Reservation
Page 85 and 86: 1 Prepared by JKTCMR - TD Hasil Sur
Page 87 and 88: Brand Positioning Report • Report
Page 89 and 90: Travel l Behavvior HIGHLIGHT - Summ
Page 91 and 92: Brand B Dianost D tics HIGHLIGHT -
Page 93 and 94: 9 Prepared by JKTCMR - TD Survey Re
Page 95 and 96: Respondent Profile (%) PPengeluaran
Page 97 and 98: n: 1.397 Non-GA Users GA Users Purp
Page 99 and 100: 49.4 9.7 12.7 12.4 7.3 8.5 Number o
Page 101 and 102: DOMESTIC Person who does the Reserv
Page 103 and 104: DOM INT’L Person who does the Res
Page 105 and 106: Have you made a Reservation via Int
Page 107 and 108: The Most Convenient & Easy Internet
Page 109: DOM INT’L Airline vs Schedule Pre
Page 113 and 114: Brand leverage diagnostics Awarenes
Page 115 and 116: 83.7 43.2 22 22.0 0 90.0 67.1 77 77
Page 117 and 118: Top of Mind - 2 (%) DOMESTIC Total
Page 119 and 120: Top of Mind - 2 (%) INTERNATIONAL T
Page 121 and 122: Considered Airlines (%) INTERNATION
Page 123 and 124: Lainnya LH GF KE JL CI PR EY SV CX
Page 125 and 126: Reason for rejecting certain Airlin
Page 127 and 128: 43 Prepared by JKTCMR - TD Airlines
Page 129 and 130: 45 Prepared by JKTCMR - TD Airlines
Page 131 and 132: Airlines Used Most Often (%) DOMEST
Page 133 and 134: Reasons For using airline most ofte
Page 135 and 136: INT’L 52.5 25.8 16.1 16.6 13.8 63
Page 137 and 138: DOMESTIC Brand Leverage diagnostics
Page 139 and 140: DOMESTIC Brand Leverage diagnostics
Page 141 and 142: Brand Leverage diagnostics ( Summar
Page 143 and 144: Brand Leverage diagnostics ( Summar
Page 145 and 146: Brand Leverage - Price Premium (Sum
Page 147 and 148: Brand Perception ‐ International
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INTERNATIONAL - Perpustakaan Universitas Mercubuana

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