INTERNATIONAL - Perpustakaan Universitas Mercubuana

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22 JKTCMR/TD Variables of Brand Equity q yIndex – SEM x1 TOM (TOP OF MIND) x2 CONSIDERATION x3 REGULAR x4 MOST OFTEN x5 MAIN BRAND (FAVOURITE) x6 MODERN FLEET x7 WIDE NETWORK x8 OTP x9 SCHEDULE x10 SAFETY x11 RESERVATION x12 CHECK-IN x13 BAGGAGE x14 VALUE FOR MONEY x15 RECOMMENDATION x16 FOOD x17 IFE x18 CABIN CREW x19 CABIN INTERIOR x20 SEAT
Domestik 1.00 Brand Equity Index –SEM Path Diagram BV 1.19 0.86 1.02 1.01 1.27 0.92 Kontribusi terbesar terhadap Brand Value Domestik : • Variabel Price memiliki kontribusi yang sangat kuat • Variabel Loyalty juga kuat kontribusinya • Variabel Awareness juga kuat kontribusinya 1.20 • Variabel Flexibility kontribusi yg kuat adalah Modern fleet • Variabel Ground Svc yang memiliki kontribusi kuat Check-in 23 JKTCMR/TD AWARE USAGE FLEX GS PRICE LOYAL INFSV 0.66 1.02 1.03 0.99 0.92 0.99 0.96 0.95 0.96 0.94 0.80 0.97 0.82 0.81 0.66 0.92 0.74 1.06 0.97 0.88 x1 0.57 x2 -0.04 x3 -0.07 x4 0.02 x5 0.15 x6 0.03 x7 0.08 x8 0.10 x9 0.08 x10 0.12 x11 0.37 x12 0.06 x13 0.32 x14 0.35 x15 0.56 x16 0.15 x17 0.45 x18 -0.12 x19 0.07 x20 0.22 Chi-Square=136.32, df=144, P-value=0.66322, RMSEA=0.000
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DAFTAR PUSTAKA Aaker, David A. dala
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Narasumber III Nama : Daniel Simanj
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ketepatan merespon artinya langsung
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Kalau masalah suasana Indonesia say
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utuhkan adalah ketepatan waktu dan
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egini.. ada bahan bacaan.. kursi ki
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index. kamu ee.. kita ada namanya b
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nya. Itu semua satu line dengan str
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yang kita gambarkan disini ada 4 di
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Tapi ini bicara gini, ini bukan Gar
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egini. Jadi dia dateng kesana dia l
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yang namanya organisasi makin besar
Page 25 and 26: Tiba-tiba rutenya ee.. udah hari H
Page 27 and 28: Terbang rugi lagi terbang rugi lagi
Page 29 and 30: itu. Dia bilang gila aja lo, kalau
Page 31 and 32: key success factor? Kamu pernah den
Page 33 and 34: aja yang ini bilang begini kita gat
Page 35 and 36: Transkip Wawancara Bapak Tri Poetra
Page 37 and 38: saya ini ejaan lama?atau ejaan baru
Page 39 and 40: Nah logo itu kan segalanya. Setuju?
Page 41 and 42: yang biru. Nanti kita bisa mendefin
Page 43 and 44: Yah itu lah sekilas tentang brand k
Page 45 and 46: Makanya kita menghindari Indonesian
Page 47 and 48: namanya ee.. dari sisi bagasi terus
Page 49 and 50: nya Garuda atau… Garuda Indonesia
Page 51 and 52: Visual Brand Sistem. Itu adalah yan
Page 53 and 54: dan Garuda juga jadi lebih beruntun
Page 55 and 56: 1 JKTCMR/TD Hasil Survey - Brand Po
Page 57 and 58: 3 Disain & Metodologi Riset � Stu
Page 59 and 60: 5 Ringkasan Eksekutif No Indikator
Page 61 and 62: 7 Glossary DOMESTIC INTERNATIONAL 1
Page 63 and 64: 9 JKTCMR/TD Survey Result
Page 65 and 66: 11 JKTCMR/TD Brand Equity Index GA
Page 67 and 68: 13 No-one’s aware of airline No-o
Page 69 and 70: 15 JKTCMR/TD Brand Equity Model -GA
Page 71 and 72: 17 JKTCMR/TD Ranking Atribut
Page 73 and 74: 19 Ranking Atribut -Dom 2007 2008 2
Page 75: 21 JKTCMR/TD Brand Equity Index - A
Page 79 and 80: Brand Equity Index -SEM Path Diagra
Page 81 and 82: 27 JKTCMR/TD Brand Positioning Mapp
Page 83 and 84: Kode Keterangan 1 Easy Reservation
Page 85 and 86: 1 Prepared by JKTCMR - TD Hasil Sur
Page 87 and 88: Brand Positioning Report • Report
Page 89 and 90: Travel l Behavvior HIGHLIGHT - Summ
Page 91 and 92: Brand B Dianost D tics HIGHLIGHT -
Page 93 and 94: 9 Prepared by JKTCMR - TD Survey Re
Page 95 and 96: Respondent Profile (%) PPengeluaran
Page 97 and 98: n: 1.397 Non-GA Users GA Users Purp
Page 99 and 100: 49.4 9.7 12.7 12.4 7.3 8.5 Number o
Page 101 and 102: DOMESTIC Person who does the Reserv
Page 103 and 104: DOM INT’L Person who does the Res
Page 105 and 106: Have you made a Reservation via Int
Page 107 and 108: The Most Convenient & Easy Internet
Page 109 and 110: DOM INT’L Airline vs Schedule Pre
Page 111 and 112: Frequency of Air Travel Compared to
Page 113 and 114: Brand leverage diagnostics Awarenes
Page 115 and 116: 83.7 43.2 22 22.0 0 90.0 67.1 77 77
Page 117 and 118: Top of Mind - 2 (%) DOMESTIC Total
Page 119 and 120: Top of Mind - 2 (%) INTERNATIONAL T
Page 121 and 122: Considered Airlines (%) INTERNATION
Page 123 and 124: Lainnya LH GF KE JL CI PR EY SV CX
Page 125 and 126: Reason for rejecting certain Airlin
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43 Prepared by JKTCMR - TD Airlines
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45 Prepared by JKTCMR - TD Airlines
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Airlines Used Most Often (%) DOMEST
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Reasons For using airline most ofte
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INT’L 52.5 25.8 16.1 16.6 13.8 63
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DOMESTIC Brand Leverage diagnostics
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DOMESTIC Brand Leverage diagnostics
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Brand Leverage diagnostics ( Summar
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Brand Leverage diagnostics ( Summar
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Brand Leverage - Price Premium (Sum
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Brand Perception ‐ International
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INTERNATIONAL - Perpustakaan Universitas Mercubuana

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