INTERNATIONAL - Perpustakaan Universitas Mercubuana

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What is Brand Equity ?
How to Interpret The Brand Equity Index
� The GA Brand Equity Index produces scores in range of 0 to 100;
the higher the better.
� Zero on this scale represents the lowest Index, meaning that a
brand has no loyal customers, and nobody would pay any more
than the cheapest price on the market market.
� A hundred would be the highest Index, where everybody in the
JKTCMR/TD
market is a loyal y customer, and would willingly gyppay ya significant g
price premium.