INTERNATIONAL - Perpustakaan Universitas Mercubuana
INTERNATIONAL - Perpustakaan Universitas Mercubuana
INTERNATIONAL - Perpustakaan Universitas Mercubuana
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What consumers<br />
know<br />
Brand Equity Model –GA<br />
What consumers<br />
consumers<br />
do do-consideration<br />
consideration<br />
Brand<br />
Awareness Usage<br />
Perceived<br />
Quality<br />
Brand<br />
Associations<br />
Professional<br />
/ Flexibility<br />
Brand<br />
Equity<br />
Brand<br />
Loyalty<br />
Premium<br />
Price<br />
Brand Equity is simply what consumers’ hold in their head about a brand,<br />
and and how how that that affects affects their their behaviour<br />
behaviour<br />
12<br />
JKTCMR/TD
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