INTERNATIONAL - Perpustakaan Universitas Mercubuana
INTERNATIONAL - Perpustakaan Universitas Mercubuana
INTERNATIONAL - Perpustakaan Universitas Mercubuana
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Kode Keterangan<br />
1 Easy Reservation<br />
2<br />
29<br />
Easy Check-in<br />
Boarding<br />
3 Convenient Schedule<br />
4 Value for Money<br />
5 Wide Network<br />
6 Safety<br />
7 OTP<br />
8 Fresh Cabin<br />
9 Cabin Crew<br />
10 Food Quality<br />
11 IFE<br />
12 Seat Comfort<br />
13 Trustworthy<br />
14 Make me Relaxed<br />
15 Baggage Reclaim<br />
16 Cheapest Price<br />
17 Proud<br />
18 Modern Fleet<br />
19 Make me Special<br />
JKTCMR/TD<br />
Brand Positioning Mapping ‐ Internasional 2009<br />
• Posisi GA, SQ, CX, QF dekat pada atribut yang sama. GA dan CX kuat di cabin<br />
crew dan make me relax sedangkan SQ kuat di atribut trustworthy<br />
• Secara umum semua airlines bersaing di atribut yang sama, kecuali AK yang kuat<br />
di Ch Cheapest t PPrice i ddan EK kuat k t di MMeals l & IFE serta t TG yang kuat k t di make k me<br />
special
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