INTERNATIONAL - Perpustakaan Universitas Mercubuana
INTERNATIONAL - Perpustakaan Universitas Mercubuana
INTERNATIONAL - Perpustakaan Universitas Mercubuana
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Brand Leverage – Price Premium (Summary)<br />
Would not buy at<br />
all<br />
The same as the<br />
cheapest brand<br />
Abitmorethan<br />
A bit more than<br />
the cheapest<br />
airline<br />
More than any<br />
other airline<br />
Whatever it cost<br />
15.5<br />
41.2<br />
26.6<br />
8.7<br />
7.5<br />
27.7<br />
29.6<br />
26.4<br />
8.1 8.8<br />
0.4<br />
6.3<br />
22.8<br />
28.3<br />
42 42.3 3<br />
DOMESTIC (%)<br />
3.3<br />
58.7<br />
17.8<br />
7.9<br />
12.4<br />
40.2<br />
39<br />
18.3<br />
2.4<br />
0<br />
2.5<br />
4.7<br />
35.5 27.5<br />
40<br />
8.3<br />
13.7<br />
12<br />
24.4<br />
45.5 33.6<br />
14<br />
8.3<br />
14.7<br />
15.2<br />
42.5<br />
18 18.8 8<br />
26.3<br />
8.8<br />
3.8<br />
5.6<br />
37.7<br />
34<br />
7.2<br />
15.6<br />
40.4<br />
44.5<br />
74.2<br />
19.5<br />
13.7<br />
6.3<br />
1.4 0 0<br />
Y6 CT GA QZ 3Y JT RI MZ 6D SJ IW XN<br />
GA harus mempertahankan posisinya di Price Premium dan mengembangkan produk dan layanan<br />
untuk menggarap premium market di rute domestik. Data yang menggembirakan adalah<br />
kesempatan GA untuk mengembangkan juga CT dengan market yang sesuai dengan kebutuhan dan<br />
sekaligus kl memposisikan k sebagai b pesaing ddomestik kbbagi other h carrier<br />
60 Prepared by JKTCMR - TD<br />
Q15. Which of the following statements best describe how much you would<br />
be willing to pay for traveling with the following domestic airlines : [SA]
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