INTERNATIONAL - Perpustakaan Universitas Mercubuana
INTERNATIONAL - Perpustakaan Universitas Mercubuana
INTERNATIONAL - Perpustakaan Universitas Mercubuana
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24<br />
JKTCMR/TD<br />
Brand Equity Index ‐ DOM<br />
200 2007 200 2008<br />
200 2009<br />
AIRLINE BEIndex AIRLINE BEIndex AIRLINE BEIndex<br />
1 GA 80.860<br />
1 GA 73.03<br />
1 GA 78.410<br />
2 CT 47.150<br />
2 JT 39.33<br />
2 JT 41.161<br />
3 RI 46.994<br />
3 RI 34.67<br />
3 RI 36.763<br />
4 JT 46 46.574 574<br />
4 MZ 28 28.79 79<br />
4 MZ 33 33.215 215<br />
5 QZ 44.665<br />
5 SJ 27.48<br />
5 QZ 32.391<br />
6 KI 39.609<br />
6 QZ 26.33<br />
6 SJ 30.831<br />
7 7P 37.604<br />
7 7P 24.01<br />
7 7P 26.751<br />
8 MZ 34.674<br />
8 CT 22.87<br />
8 CT 24.180<br />
9 SJ 34.076<br />
9 IW 18.55<br />
9 IW 18.900<br />
10 IW 24.230<br />
• Di Domestik GA masih dominan dalam Brand Index<br />
• JT dan RI masih di belakang Brand GA, gap index antara GA dan JT<br />
relatif stabil dari tahun ke tahun.
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