INTERNATIONAL - Perpustakaan Universitas Mercubuana
INTERNATIONAL - Perpustakaan Universitas Mercubuana
INTERNATIONAL - Perpustakaan Universitas Mercubuana
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Brand Leverage – Price Premium (Summary)<br />
Would not buy at<br />
all ll<br />
The same as the<br />
cheapest brand<br />
A bit more than<br />
the cheapest<br />
airline<br />
More than any<br />
other airline<br />
Whatever it cost<br />
5.2<br />
45.6<br />
29.7<br />
9.5<br />
<strong>INTERNATIONAL</strong> (%) ( )<br />
4.9<br />
11 22.2<br />
5.1<br />
17.5 16.4 15.7<br />
5.3<br />
10.7<br />
1.8<br />
9<br />
5.6 12.5<br />
15 3<br />
30.5 37.5<br />
10.9 25.3<br />
19.6<br />
29.1<br />
15.3<br />
24.1<br />
36.6 33.3<br />
9.9 17.1 14.8<br />
21.4<br />
48.2<br />
27.5 29.1<br />
35<br />
7.5<br />
18.2<br />
25.5<br />
49<br />
11.8<br />
3.9<br />
34.4<br />
7.4<br />
33.3<br />
26.8 16.7<br />
21.2<br />
16.5<br />
18.8<br />
23.8 23.2 25.7 18.8<br />
33 33.3 3<br />
8.9<br />
24.7 13.3<br />
8.9<br />
3.1<br />
5.4<br />
26.3<br />
33.3<br />
35.6 31.9<br />
27.1<br />
31 31.6 6<br />
11.9<br />
30.5<br />
11.9<br />
18.6<br />
AK CX EK GA JL KL KE JT LH MH QF SV SQ TG Y6<br />
Positioning GA, di Price Premium sangat baik dan sejajar dengan airline bintang 5 seperti SQ dan CX. GA<br />
mempunyai peluang untuk mengembangkan produk dan menggarap premium market di rute internasional<br />
(outbound) (outbound).<br />
Q24. Which of the following statements best describe how much you would<br />
61 Prepared by JKTCMR - TDbe<br />
willing to pay for traveling with the following international airlines : [SA]<br />
32.3<br />
24.1<br />
5.3<br />
6.8
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