INTERNATIONAL - Perpustakaan Universitas Mercubuana

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Lainnya QZ CT XN 6D Rejected Airlines (%) 0.6 24 2.4 3.2 4.5 5.7 DOMESTIC GA 5.8 n: 1.367 RI MZ IW SJ 3Y JT Y6 38 Prepared by JKTCMR - TD 6.9 8.6 8.9 9.2 9.8 12 12.44 21.9 Batavia menjadi airline yang paling banyak ditolak untuk digunakan oleh responden sedangkan GA ditolak oleh sekitar 6% responden Q10b. Which airlines would you NOT consider to fly for domestic travel ? [SA]
Lainnya LH GF KE JL CI PR EY SV CX KL BR TG EK KU CA OZ VF SQ MH QF GA AK JT Y6 39 Prepared by JKTCMR - TD Rejected Airlines (%) <strong>INTERNATIONAL</strong> 2.7 1.2 1.2 1.3 Batavia menjadi airline yang paling banyak ditolak untuk digunakan oleh 13 1.3 responden sedangkan GA ditolak oleh sekitar 6% responden 1.4 1.7 1.7 1.9 20 2.0 2.1 n: 1.298 2.1 2.2 2.2 2.4 2.7 3.0 3.2 3.6 4.3 5.1 5.6 13.2 13.8 18.1 Q18b. Which airlines would you NOT consider to fly for international travel ? [SA]
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DAFTAR PUSTAKA Aaker, David A. dala
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Narasumber III Nama : Daniel Simanj
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ketepatan merespon artinya langsung
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Kalau masalah suasana Indonesia say
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utuhkan adalah ketepatan waktu dan
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egini.. ada bahan bacaan.. kursi ki
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index. kamu ee.. kita ada namanya b
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nya. Itu semua satu line dengan str
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yang kita gambarkan disini ada 4 di
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Tapi ini bicara gini, ini bukan Gar
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egini. Jadi dia dateng kesana dia l
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yang namanya organisasi makin besar
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Tiba-tiba rutenya ee.. udah hari H
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Terbang rugi lagi terbang rugi lagi
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itu. Dia bilang gila aja lo, kalau
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key success factor? Kamu pernah den
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aja yang ini bilang begini kita gat
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Transkip Wawancara Bapak Tri Poetra
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saya ini ejaan lama?atau ejaan baru
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Nah logo itu kan segalanya. Setuju?
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yang biru. Nanti kita bisa mendefin
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Yah itu lah sekilas tentang brand k
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Makanya kita menghindari Indonesian
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namanya ee.. dari sisi bagasi terus
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nya Garuda atau… Garuda Indonesia
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Visual Brand Sistem. Itu adalah yan
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dan Garuda juga jadi lebih beruntun
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1 JKTCMR/TD Hasil Survey - Brand Po
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3 Disain & Metodologi Riset � Stu
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5 Ringkasan Eksekutif No Indikator
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7 Glossary DOMESTIC INTERNATIONAL 1
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9 JKTCMR/TD Survey Result
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11 JKTCMR/TD Brand Equity Index GA
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13 No-one’s aware of airline No-o
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15 JKTCMR/TD Brand Equity Model -GA
Page 71 and 72: 17 JKTCMR/TD Ranking Atribut
Page 73 and 74: 19 Ranking Atribut -Dom 2007 2008 2
Page 75 and 76: 21 JKTCMR/TD Brand Equity Index - A
Page 77 and 78: Domestik 1.00 Brand Equity Index -S
Page 79 and 80: Brand Equity Index -SEM Path Diagra
Page 81 and 82: 27 JKTCMR/TD Brand Positioning Mapp
Page 83 and 84: Kode Keterangan 1 Easy Reservation
Page 85 and 86: 1 Prepared by JKTCMR - TD Hasil Sur
Page 87 and 88: Brand Positioning Report • Report
Page 89 and 90: Travel l Behavvior HIGHLIGHT - Summ
Page 91 and 92: Brand B Dianost D tics HIGHLIGHT -
Page 93 and 94: 9 Prepared by JKTCMR - TD Survey Re
Page 95 and 96: Respondent Profile (%) PPengeluaran
Page 97 and 98: n: 1.397 Non-GA Users GA Users Purp
Page 99 and 100: 49.4 9.7 12.7 12.4 7.3 8.5 Number o
Page 101 and 102: DOMESTIC Person who does the Reserv
Page 103 and 104: DOM INT’L Person who does the Res
Page 105 and 106: Have you made a Reservation via Int
Page 107 and 108: The Most Convenient & Easy Internet
Page 109 and 110: DOM INT’L Airline vs Schedule Pre
Page 111 and 112: Frequency of Air Travel Compared to
Page 113 and 114: Brand leverage diagnostics Awarenes
Page 115 and 116: 83.7 43.2 22 22.0 0 90.0 67.1 77 77
Page 117 and 118: Top of Mind - 2 (%) DOMESTIC Total
Page 119 and 120: Top of Mind - 2 (%) INTERNATIONAL T
Page 121: Considered Airlines (%) INTERNATION
Page 125 and 126: Reason for rejecting certain Airlin
Page 127 and 128: 43 Prepared by JKTCMR - TD Airlines
Page 129 and 130: 45 Prepared by JKTCMR - TD Airlines
Page 131 and 132: Airlines Used Most Often (%) DOMEST
Page 133 and 134: Reasons For using airline most ofte
Page 135 and 136: INT’L 52.5 25.8 16.1 16.6 13.8 63
Page 137 and 138: DOMESTIC Brand Leverage diagnostics
Page 139 and 140: DOMESTIC Brand Leverage diagnostics
Page 141 and 142: Brand Leverage diagnostics ( Summar
Page 143 and 144: Brand Leverage diagnostics ( Summar
Page 145 and 146: Brand Leverage - Price Premium (Sum
Page 147 and 148: Brand Perception ‐ International
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INTERNATIONAL - Perpustakaan Universitas Mercubuana

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