INTERNATIONAL - Perpustakaan Universitas Mercubuana

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What consumers know Brand Equity Model –GA What consumers consumers do do-consideration consideration Brand Awareness Usage Perceived Quality Brand Associations Professional / Flexibility Brand Equity Brand Loyalty Premium Price Brand Equity is simply what consumers’ hold in their head about a brand, and and how how that that affects affects their their behaviour behaviour 12 JKTCMR/TD
13 No-one’s aware of airline No-one’s favorite Brand Equity Model –GA BEIndex Model of Garuda Indonesia 0 100 No-one recommends No-one loyal to airline None of attributes is well JKTCMR/TD Everyone’s aware of airline Everyone’s favorite Everyone recommends Everyone loyal to airline Every attribute is well
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DAFTAR PUSTAKA Aaker, David A. dala
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Narasumber III Nama : Daniel Simanj
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ketepatan merespon artinya langsung
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Kalau masalah suasana Indonesia say
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utuhkan adalah ketepatan waktu dan
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egini.. ada bahan bacaan.. kursi ki
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index. kamu ee.. kita ada namanya b
Page 15 and 16: nya. Itu semua satu line dengan str
Page 17 and 18: yang kita gambarkan disini ada 4 di
Page 19 and 20: Tapi ini bicara gini, ini bukan Gar
Page 21 and 22: egini. Jadi dia dateng kesana dia l
Page 23 and 24: yang namanya organisasi makin besar
Page 25 and 26: Tiba-tiba rutenya ee.. udah hari H
Page 27 and 28: Terbang rugi lagi terbang rugi lagi
Page 29 and 30: itu. Dia bilang gila aja lo, kalau
Page 31 and 32: key success factor? Kamu pernah den
Page 33 and 34: aja yang ini bilang begini kita gat
Page 35 and 36: Transkip Wawancara Bapak Tri Poetra
Page 37 and 38: saya ini ejaan lama?atau ejaan baru
Page 39 and 40: Nah logo itu kan segalanya. Setuju?
Page 41 and 42: yang biru. Nanti kita bisa mendefin
Page 43 and 44: Yah itu lah sekilas tentang brand k
Page 45 and 46: Makanya kita menghindari Indonesian
Page 47 and 48: namanya ee.. dari sisi bagasi terus
Page 49 and 50: nya Garuda atau… Garuda Indonesia
Page 51 and 52: Visual Brand Sistem. Itu adalah yan
Page 53 and 54: dan Garuda juga jadi lebih beruntun
Page 55 and 56: 1 JKTCMR/TD Hasil Survey - Brand Po
Page 57 and 58: 3 Disain & Metodologi Riset � Stu
Page 59 and 60: 5 Ringkasan Eksekutif No Indikator
Page 61 and 62: 7 Glossary DOMESTIC INTERNATIONAL 1
Page 63 and 64: 9 JKTCMR/TD Survey Result
Page 65: 11 JKTCMR/TD Brand Equity Index GA
Page 69 and 70: 15 JKTCMR/TD Brand Equity Model -GA
Page 71 and 72: 17 JKTCMR/TD Ranking Atribut
Page 73 and 74: 19 Ranking Atribut -Dom 2007 2008 2
Page 75 and 76: 21 JKTCMR/TD Brand Equity Index - A
Page 77 and 78: Domestik 1.00 Brand Equity Index -S
Page 79 and 80: Brand Equity Index -SEM Path Diagra
Page 81 and 82: 27 JKTCMR/TD Brand Positioning Mapp
Page 83 and 84: Kode Keterangan 1 Easy Reservation
Page 85 and 86: 1 Prepared by JKTCMR - TD Hasil Sur
Page 87 and 88: Brand Positioning Report • Report
Page 89 and 90: Travel l Behavvior HIGHLIGHT - Summ
Page 91 and 92: Brand B Dianost D tics HIGHLIGHT -
Page 93 and 94: 9 Prepared by JKTCMR - TD Survey Re
Page 95 and 96: Respondent Profile (%) PPengeluaran
Page 97 and 98: n: 1.397 Non-GA Users GA Users Purp
Page 99 and 100: 49.4 9.7 12.7 12.4 7.3 8.5 Number o
Page 101 and 102: DOMESTIC Person who does the Reserv
Page 103 and 104: DOM INT’L Person who does the Res
Page 105 and 106: Have you made a Reservation via Int
Page 107 and 108: The Most Convenient & Easy Internet
Page 109 and 110: DOM INT’L Airline vs Schedule Pre
Page 111 and 112: Frequency of Air Travel Compared to
Page 113 and 114: Brand leverage diagnostics Awarenes
Page 115 and 116: 83.7 43.2 22 22.0 0 90.0 67.1 77 77
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Top of Mind - 2 (%) DOMESTIC Total
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Top of Mind - 2 (%) INTERNATIONAL T
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Considered Airlines (%) INTERNATION
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Lainnya LH GF KE JL CI PR EY SV CX
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Reason for rejecting certain Airlin
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43 Prepared by JKTCMR - TD Airlines
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45 Prepared by JKTCMR - TD Airlines
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Airlines Used Most Often (%) DOMEST
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Reasons For using airline most ofte
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INT’L 52.5 25.8 16.1 16.6 13.8 63
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DOMESTIC Brand Leverage diagnostics
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DOMESTIC Brand Leverage diagnostics
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Brand Leverage diagnostics ( Summar
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Brand Leverage diagnostics ( Summar
Page 145 and 146:
Brand Leverage - Price Premium (Sum
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Brand Perception ‐ International
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INTERNATIONAL - Perpustakaan Universitas Mercubuana

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