INTERNATIONAL - Perpustakaan Universitas Mercubuana

Top of Mind – 1 (%)
DOMESTIC
Total DPS JKT PLM MES UPG JOG BDO BPN SUB SRG
GA 55.8 84.0 50.0 73.5 49.2 70.5 64.9 53.7 25.3 33.1 58.7
JT 13.9 5.3 21.8 10.6 11.9 8.7 11.7 10.2 26.7 23.2 6.7
Y6 7.9 6.7 9.4 6.8 23.8 4.7 12.6 0.7 6.0 4.6 6.7
RI 6.3 0.0 4.1 1.5 2.4 1.3 8.1 3.4 22.0 0.7 19.3
QZ 4.7 2.0 7.6 0.8 5.6 1.3 1.8 15.6 6.0 2.6 2.7
SJ 38 3.8 07 0.7 41 4.1 53 5.3 40 4.0 34 3.4 00 0.0 61 6.1 07 0.7 73 7.3 53 5.3
CT 3.6 0.0 1.8 0.0 0.8 3.4 0.9 0.7 6.0 20.5 0.0
MZ 3.2 1.3 1.2 0.0 0.8 4.7 0.0 7.5 7.3 7.9 0.0
3Y 0.2 0.0 0.0 0.0 1.6 0.0 0.0 0.7 0.0 0.0 0.0
XN 0.2 0.0 0.0 0.0 0.0 2.0 0.0 0.0 0.0 0.0 0.0
IW 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.7 0.0 0.0 0.7
6D 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.7 0.0 0.0 0.0
Lainnya 0.1 0.0 0.0 1.5 0.0 0.0 0.0 0.0 0.0 0.0 0.0
32 Prepared by JKTCMR - TD
n 1436 150 170 132 126 149 111 147 150 151 150
GA mendominasi ‘Top of Mind Awareness’ di antara penumpang domestik hampir di
semua area kecuali BPN (JT). TOM GA tertinggi di DPS dan terendah di SUB
Q9. What airlines do you know of that fly domestic within
Indonesia? [SA]