INTERNATIONAL - Perpustakaan Universitas Mercubuana

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DOMESTIC Brand Leverage diagnostics ( Summary ) Recommenders Preferrers (favourite) 3 Dependables (used most often) Considers Trialist Aware Rejectors BATAVIA MANDALA 4.4 6.1 54 Prepared by JKTCMR - TD 18.5 23.8 7.9 12.4 66.7 81.1 First Second Total Aided Mention Mention mentions 21.9 7.2 6 8.1 23.6 6.3 6.9 26.7 16.9 52 72.4 First Second Total Aided Mention Mention mentions
DOMESTIC Brand Leverage diagnostics ( Summary ) Recommenders Preferrers (favourite) Dependables (used most often) Considers Trialist Aware Rejectors MERPATI IND. AIR ASIA 2.6 4 2.9 55 Prepared by JKTCMR - TD 14.6 13.6 8.5 68.3 3.2 47.7 First Second Total Aided Mention Mention mentions 8.6 4.1 5.2 7 15.8 4.7 16.5 7.5 39.1 60.2 First Second Total Aided Mention Mention mentions 2.4
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DAFTAR PUSTAKA Aaker, David A. dala
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Narasumber III Nama : Daniel Simanj
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ketepatan merespon artinya langsung
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Kalau masalah suasana Indonesia say
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utuhkan adalah ketepatan waktu dan
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egini.. ada bahan bacaan.. kursi ki
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index. kamu ee.. kita ada namanya b
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nya. Itu semua satu line dengan str
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yang kita gambarkan disini ada 4 di
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Tapi ini bicara gini, ini bukan Gar
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egini. Jadi dia dateng kesana dia l
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yang namanya organisasi makin besar
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Tiba-tiba rutenya ee.. udah hari H
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Terbang rugi lagi terbang rugi lagi
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itu. Dia bilang gila aja lo, kalau
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key success factor? Kamu pernah den
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aja yang ini bilang begini kita gat
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Transkip Wawancara Bapak Tri Poetra
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saya ini ejaan lama?atau ejaan baru
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Nah logo itu kan segalanya. Setuju?
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yang biru. Nanti kita bisa mendefin
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Yah itu lah sekilas tentang brand k
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Makanya kita menghindari Indonesian
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namanya ee.. dari sisi bagasi terus
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nya Garuda atau… Garuda Indonesia
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Visual Brand Sistem. Itu adalah yan
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dan Garuda juga jadi lebih beruntun
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1 JKTCMR/TD Hasil Survey - Brand Po
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3 Disain & Metodologi Riset � Stu
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5 Ringkasan Eksekutif No Indikator
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7 Glossary DOMESTIC INTERNATIONAL 1
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9 JKTCMR/TD Survey Result
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11 JKTCMR/TD Brand Equity Index GA
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13 No-one’s aware of airline No-o
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15 JKTCMR/TD Brand Equity Model -GA
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17 JKTCMR/TD Ranking Atribut
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19 Ranking Atribut -Dom 2007 2008 2
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21 JKTCMR/TD Brand Equity Index - A
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Domestik 1.00 Brand Equity Index -S
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Brand Equity Index -SEM Path Diagra
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27 JKTCMR/TD Brand Positioning Mapp
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Kode Keterangan 1 Easy Reservation
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1 Prepared by JKTCMR - TD Hasil Sur
Page 87 and 88: Brand Positioning Report • Report
Page 89 and 90: Travel l Behavvior HIGHLIGHT - Summ
Page 91 and 92: Brand B Dianost D tics HIGHLIGHT -
Page 93 and 94: 9 Prepared by JKTCMR - TD Survey Re
Page 95 and 96: Respondent Profile (%) PPengeluaran
Page 97 and 98: n: 1.397 Non-GA Users GA Users Purp
Page 99 and 100: 49.4 9.7 12.7 12.4 7.3 8.5 Number o
Page 101 and 102: DOMESTIC Person who does the Reserv
Page 103 and 104: DOM INT’L Person who does the Res
Page 105 and 106: Have you made a Reservation via Int
Page 107 and 108: The Most Convenient & Easy Internet
Page 109 and 110: DOM INT’L Airline vs Schedule Pre
Page 111 and 112: Frequency of Air Travel Compared to
Page 113 and 114: Brand leverage diagnostics Awarenes
Page 115 and 116: 83.7 43.2 22 22.0 0 90.0 67.1 77 77
Page 117 and 118: Top of Mind - 2 (%) DOMESTIC Total
Page 119 and 120: Top of Mind - 2 (%) INTERNATIONAL T
Page 121 and 122: Considered Airlines (%) INTERNATION
Page 123 and 124: Lainnya LH GF KE JL CI PR EY SV CX
Page 125 and 126: Reason for rejecting certain Airlin
Page 127 and 128: 43 Prepared by JKTCMR - TD Airlines
Page 129 and 130: 45 Prepared by JKTCMR - TD Airlines
Page 131 and 132: Airlines Used Most Often (%) DOMEST
Page 133 and 134: Reasons For using airline most ofte
Page 135 and 136: INT’L 52.5 25.8 16.1 16.6 13.8 63
Page 137: DOMESTIC Brand Leverage diagnostics
Page 141 and 142: Brand Leverage diagnostics ( Summar
Page 143 and 144: Brand Leverage diagnostics ( Summar
Page 145 and 146: Brand Leverage - Price Premium (Sum
Page 147 and 148: Brand Perception ‐ International
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INTERNATIONAL - Perpustakaan Universitas Mercubuana

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