INTERNATIONAL - Perpustakaan Universitas Mercubuana
INTERNATIONAL - Perpustakaan Universitas Mercubuana
INTERNATIONAL - Perpustakaan Universitas Mercubuana
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4<br />
Disain & Metodologi Riset<br />
� Studi Kuantitatif “Brand Positioning”<br />
JKTCMR/TD<br />
● Program : SPSS, SEM (Structural Equation Modeling)<br />
● Materi presentasi :<br />
● DDeskripsi k i i Brand B d Equity E it Index I d (BEI) & BEIndex BEI d Model M d l GA<br />
● Ranking dari atribut - domestik & internasional<br />
● Brand Equity Index airlines – domestik & internasional<br />
● Brand Positioning Mapping – antara airline vs atribut