INTERNATIONAL - Perpustakaan Universitas Mercubuana

Hasil Survey
ASPECTS DOMESTIC DESTINATION INTERNATIONAL DESTINATION
Ranking of
Attributes
Ranking of
Brand
Equity
Index
(BEIndex)
10
JKTCMR/TD
2007 2008 2009 2007 2008 2009
Safety
Reservation
Value f Money
Check-in
Schedule
OTP
Safety
OTP
Reservation
Value f Money
Trust / Prof
Schedule
Safety
OTP
Reservation
Value f Money
Network
Schedule
Safety
Reservation
Value f Money
Schedule
OTP
Check-in
Safety
Reservation
OTP
Value f Money
Schedule
Check-in
Safety
Reservation
OTP
Value f Money
Network
Schedule
Trust / Prof Check-in Check-in Trust / Prof Cabin Crew Check-in
GA – 80.9
CT – 47.6
RI – 46.9
JT – 46.6
QZ – 44.7
KI – 39.6
7P – 37.6
MZ – 34.7
SJ – 34.1
IW – 24.2
GA – 73.0
JT – 39.3
RI – 34.7
MZ – 28.8
SJ – 27.5
QZ – 26.3
7P – 24.0
CT – 22.9
IW – 18.6
GA – 78.41
JT – 41.16
RI – 36.76
MZ – 33.22
QZ – 32.39
SJ – 30.83
7P – 26.75
CT – 24.18
IW – 18.90
EK – 91.5
SQ – 85.6
GA – 85.3
MH – 78.5
AK – 68.6
CX – 67.9
QF – 60.4
GA – 55.1
SQ – 52.7
EK – 49.5
JL – 48.4
LH – 44.8
MH – 43.8
QF – 43.5
TG – 41.9
CX – 41.4
AK – 35.4
SQ – 85.36
GA – 84.26
EK – 84.07
CX – 80.61
TG – 79.70
QF – 78.60
JL – 75.13
MH – 72.44
AK – 56.02