INTERNATIONAL - Perpustakaan Universitas Mercubuana
INTERNATIONAL - Perpustakaan Universitas Mercubuana
INTERNATIONAL - Perpustakaan Universitas Mercubuana
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Domestik<br />
1.00<br />
Brand Equity Index –SEM<br />
Path Diagram<br />
BV<br />
1.19<br />
0.86<br />
1.02<br />
1.01<br />
1.27<br />
0.92<br />
Kontribusi terbesar terhadap Brand Value Domestik :<br />
• Variabel Price memiliki kontribusi yang sangat kuat<br />
• Variabel Loyalty juga kuat kontribusinya<br />
• Variabel Awareness juga kuat kontribusinya<br />
1.20<br />
• Variabel Flexibility kontribusi yg kuat adalah Modern fleet<br />
• Variabel Ground Svc yang memiliki kontribusi kuat<br />
Check-in<br />
23<br />
JKTCMR/TD<br />
AWARE<br />
USAGE<br />
FLEX<br />
GS<br />
PRICE<br />
LOYAL<br />
INFSV<br />
0.66<br />
1.02<br />
1.03<br />
0.99<br />
0.92<br />
0.99<br />
0.96<br />
0.95<br />
0.96<br />
0.94<br />
0.80<br />
0.97<br />
0.82<br />
0.81<br />
0.66<br />
0.92<br />
0.74<br />
1.06<br />
0.97<br />
0.88<br />
x1 0.57<br />
x2 -0.04<br />
x3 -0.07<br />
x4 0.02<br />
x5 0.15<br />
x6 0.03<br />
x7 0.08<br />
x8 0.10<br />
x9 0.08<br />
x10 0.12<br />
x11 0.37<br />
x12 0.06<br />
x13 0.32<br />
x14 0.35<br />
x15 0.56<br />
x16 0.15<br />
x17 0.45<br />
x18 -0.12<br />
x19 0.07<br />
x20 0.22<br />
Chi-Square=136.32, df=144, P-value=0.66322, RMSEA=0.000
Change language