eHEALTH & iSPORT Wearables, a Good Fit to Solve Flat CE Sales Wearable Sales Up +18.4% in 2016 Gartner forecasts sales of wearable electronic devices will generate revenue of .7 billion in 2016. Of that, .5 billion will be from smartwatches. "From 2015 through 2017, smartwatch adoption will have 48 percent growth largely due to Apple popularizing wearables as a lifestyle trend. Smartwatches have the greatest revenue potential among all wearables through 2019, reaching .5 billion," said Angela McIntyre, research director at Gartner. FORECAST FOR WEARABLE DEVICES WORLDWIDE (Millions of Units) According to Dr. Jan Wassmann, Senior Consultant Telecom Global, GfK Retail and Technology, while the demand for smartwatches is growing among consumers across several industries, purchasing within health & fitness remains one of the main drivers for this trend in the overall marketplace. Smartwatches are adapting, with more and more functions from wrist sport computers (e.g. integrated GPS) now available on these devices. SMARTWATCHES This segment shows the most dynamic development as technology and electronics companies, along with sports, fashion and watch provides, offer a wide range of products in this category, which is leading to increased competition. In the first six months of 2016, the demand in Europe grew by 153% and in Asia by 115%. HEALTH & FITNESS TRACKERS In comparison to the other categories, health & fitness trackers represent the segment with the largest volume in the market. Compared to smartwatches, the volume growth of health & fitness trackers in Europe is significantly lower (by 63%). In Asia, however, unit sales are still growing strongly (141%). WRIST SPORTS COMPUTERS Due to lower price levels, this traditional sports segment is proving to be stiffer competition for health & fitness trackers. The main competitors at a higher price level are multifunctional smartwatches. In Europe, this segment growth is a relatively low 20%. Device 2015 2016 2017 Smartwatch 30.32 50.40 66.71 Head-mounted display 0.14 1.43 6.31 Body-worn camera 0.05 0.17 1.05 Bluetooth headset 116.32 128.50 139.23 Wristband 30.15 34.97 44.10 Smart garment 0.06 1.01 5.30 Chest strap 12.88 13.02 7.99 Sports watch 21.02 23.98 26.92 Other fitness monitor 21.07 21.11 25.08 Total 232.01 274.59 322.69 Source Gartner (January 2016) Gartner projects that sales of wearables will increase from 275 million units in 2016 to 477 million units in 2020, representing a .7 billion revenue opportunity. Roberta Cozza, research director at Gartner, claims to have identified seven main areas that we believe can bring the best user experience (UX) and most business impact, and these should be at the forefront of product development plans. Battery life: A crucial limiting factor impacting wearables UX. Biometric technologies: Will become more ubiquitous and accepted by users. Security: To address increasing concerns on confidential data exposure. Intelligent experiences: Virtual personal assistants (VPAs) will further extend to wearables becoming a key user interface. Improved design: Innovative wearable technology such as bio patches, electronic skin, and the use of integrated wearable processors for improved performance Immersive experiences: Including augmented reality/virtual reality Improved sensor accuracy: This is key to biometric measurements or object/movement tracking 66
eHEALTH & iSPORT Dr Michael Feld Sleep Specialist Bernd Laudahn CEO Philips GmbH WE WANT TO TAILOR OUR INNOVATIONS FOR A HEALTHIER AND MORE SUSTAINABLE WORLD Zzzzzzzzzzzzz… The growing importance of sleep as an element of wellbeing A Healthier World Philips Celebrates 125 Years of Innovation This year at IFA, Beurer has launched an entire device “ecosystem” designed not only to measure, but also to greatly improve sleep. For this, they have been working with renowned sleep specialist Dr Michael Feld. We asked him just how important sleep is in making people feel better in their everyday lives... It’s very important. You could say that in the future it will be the third “big thing” after food and physical activity. In our modern society, we have the problem in that we just have one “monoblock” sleep phase and the fact we put more and more into our days. So nights get shorter, but the beginning of work is still early in the morning. What are some of the consequences of poor sleep? It has recently been found that sleeping an hour less per day is like eating 300 extra calories. It prevents you from losing weight. A lot of men who snore or who sleep poorly have higher blood pressure and blood glucose levels. Of course mentally, we experience burnout and psychological problems. When you improve sleep, you counter all these symptoms. In my consulting mission with Beurer I helped look at which things should be measured, with which parameters, and why. We have been working on how to make the sleep “atmosphere” better, leveraging light frequencies, sound, and other methods to improve breathing and the arrival of sleep. Sleep is different from sport and food in the sense that sport and food depend on your own willpower, but no WE HAVE BEEN WORKING ON HOW TO MAKE THE SLEEP “ATMOSPHERE” BETTER (...) matter how hard you try to force sleep to come, you can’t influence its arrival. What can be done to improve people’s sleep? Firstly, it is important to measure sleep. Many people think they sleep well, but objectively, their sleep quality is very poor. Others think they don’t sleep enough, but the objective quality is not so bad. One’s subjective feeling for sleep is often not so good, so it’s important firstly to measure exactly how you sleep. Of course one should sleep seven or eight hours. Sleep, power-napping, chronobiology and biorhythmic consultancy are set to become essential parts of improving our wellbeing in the future Hall 4.1 Stand 212 To celebrate 125 years of innovation in consumer electronics, Philips is joining the digital revolution in the healthcare market via its x-Health, or digital health, product suite. As part of its “Innovations & U” campaign, Philips is at IFA 2016 to promote its innovative, networked products and solutions for a healthy lifestyle via a Connected Care range that includes a Health Suite Health App and Health Suite Digital Platform. By combining consumer and professional health products that promote prevention, accelerate diagnosis and treatment, and optimise recovery at home, Philips is responding to the enormous health challenges of today – more and more people suffer from chronic diseases, from diabetes (415 million adults worldwide) to asthma (334 million) and high blood pressure, to allergies, obesity, high cholesterol and a fastaging global population. “We want to tailor our innovations for a healthier and more sustainable world and by 2025 want to improve the lives of three billion people,” confirmed Bernd Laudahn, CEO Philips GmbH, at the IFA 2016 Innovations Media Briefing. The Philips stand at IFA this year promotes a new Health Suite Health App that allows individuals to collate health statistics via a blood pressure monitor, body analysis scale and ear thermometer (among other devices) that each connect to the app automatically via Bluetooth Smart. Thus the user can record the evolution of their health statistics over time, systematically evaluate and track the achievement of certain goals, and receive personalised feedback and advice. Meanwhile, the Philips Health Suite Digital Platform is an open platform ecosystem that allows employees of health facilities, doctors and health care professionals to access health data and information relevant to individual patients. This will go a long way to aiding prevention, but also points to burgeoning market potential. “Philips is convinced that digitisation will make healthcare more effective,” said Laudahn. By 2018, around 1.7 billion worldwide health App users will be active” Hall 22 Stand 101 www.ifa-international.org IFAInternational • Friday 2 nd September 2016 67
