IFA
IFA 2007 TRADE VISITORS’ TOUR This year these popular tours are available for four different sections of the fair. Audio Entertainment Home Entertainment Technology & Components Connectivity The main attractions will be Web 2.0, digital photography and music in the new My Media section, best sound and best image for an optimum home cinema experience, communicating with providers of phone services, satellite navigation, cable and aerial broadcasting, the international halls and the IFA Science and Technology Forum. Dates: 31 August to 5 September Time: daily at 11 a.m. and 1.30 p.m., on 5 September at 11 a.m. Place: tours start at the International Trade Visitor Reception in Hall 1.1 and will take an hour Commentary will be in English or German, depending on the nationalities of those participating. Date: 31.09.07 / 01.09.07 / 02.09.07 Time Exhibitor Hall 11.00 – 11.15 Kenwood Electronics 1.2/105 11.20 – 11.35 Beyerdynamic 2.2/101 11.40 – 12.00 Xounts AG 7.1/101 13.30 – 13.45 Yamaha Elektronik 1.2/106 13.50 – 14.05 Sony Deutschland 7.2/101 14.10 – 14.30 Maxfield 14.1/101 Date: 03.09.07 / 04.09.07 11.00 – 11.15 Kenwood Electronics 1.2/105 11.20 – 11.35 Beyerdynamic 2.2/101 11.40 – 12.00 Xounts AG 7.1/101 13.30 – 13.45 Yamaha Elektronik 1.2/106 13.50 – 14:05 TrekStore 16/101 14.10 – 14.30 Maxfield 14.1/101 Date: 05.09.07 11.00 – 11.15 Kenwood Electroics 1.2/105 11.20 – 11.35 Beyerdynamic 2.2/101 11.40 – 12.00 Xounts AG 7.1/101 Date: 31.08.07 Time Exhibitor Hall 11.00 – 11.15 The BlogHouse (Special Event) 26 11.20 – 11.35 DivX, Inc. 26c/116 11.40 – 12.00 Christian Schwaiger 26a/221 13.30 – 13.45 Technotrend 1.1/200 13.50 – 14.05 Connect (Special Event) 6.2 14.10 – 14.30 MIO Technology 4.2/113 Date: 01.09.07 Time Exhibitor Hall 11.00 – 11.15 The BlogHouse (Special Event) 26 11.20 – 11.35 DivX, Inc. 26c/116 11.40 – 12.00 Astra 26a/221 13.30 – 13.45 Technotrend 1.1/200 13.50 – 14.05 Connect (Special Event) 6.2 14.10 – 14.30 MIO Technology 4.2/113 Date: 31.08.07 / 01.09.07 / 02.09.07 / 03.09.07 / 04.09.07 Time Exhibitor Hall 11.00 – 11.15 Humax Digital 26/219 11.20 – 11.35 Epson 21/103 11.40 – 12.00 Samsung 20/101 13.30 – 13.45 Panasonic 5.2/101 13.50 – 14.05 Grundig 23/101 14.10 – 14.30 Fujitsu-Siemens 13/101 Date: 05.09.07 Time Exhibitor Hall 11.00 – 11.15 Humax Digital 26/219 11.20 – 11.35 Epson 21/103 11.40 – 12.00 Samsung 20/101 No registration is required. If you have any further queries, please feel free to contact: Axel Weber Project Manager IFA Organisation, Trade Visitors Service Information & Communication Messe Berlin GmbH Messedamm 22 / 14055 Berlin Germany phone: +49 (30) 3038-2407 fax: +49 (30) 3038-2059 a.weber@messe-berlin.de Date: 02.09.07 Time Exhibitor Hall 11.00 – 11.15 Technotrend 1.1/200 11.20 – 11.35 DivX, Inc. 26c/116 11.40 – 12.00 Astra 26a/221 13.30 – 13.45 Technotrend 1.1/200 13.50 – 14.05 Connect (Special Event) 6.2 14.10 – 14.30 MIO Technology 4.2/113 Date: 03.09.07 / 04/09/07 Time Exhibitor Hall 11.00 – 11.15 The BlogHouse (Special Event) 26 11.20– 11.35 DivX, Inc. 26c/116 11.40 – 12.00 Christian Schwaiger 26a/221 13.30 – 13.45 Humax Digital 13.50 – 14.05 Connect (Special Event) 6.2 14.10 – 14.30 MIO Technology 4.2/113 Date: 05/09/07 Time Exhibitor Hall 11.00 – 11.15 The BlogHouse (Special Event) 26 11.20 – 11.35 DivX, Inc. 26c/116 11.40 – 12.00 Astra 26a/221 Date: 31.08.07 / 02.09.07 / 04.09.07 Time Exhibitor Hall 11.00 – 11.30 ARD Digital 2.2/101 11.40 – 12.00 Alcatel-Lucent 5.3/11 13.30 – 13.45 Hongkong Sunshine 3.1/400 13.50 – 14.05 Fraunhofer 5.3/1 14.10 – 14.30 WiMAC & porTiVity 5.3/4 Date: 01.09.07 / 03.09.07 Time Exhibitor Hall 11.00 – 11.30 ARD Digital 2.2/101 11.40 – 12.00 Alcatel-Lucent 5.3/11 13.30 – 13.45 Hongkong Sunshine 3.1/400 13.50 – 14.05 DRM Digital Radio 5.3/14 14.10 – 14.30 T-labs (Deutsche Telekom) 5.3/16 Date: 05.09.07 Time Exhibitor Hall 11.00 – 11.30 ARD Digital 2.2/101 11.40 – 12.00 Alcatel-Lucent 5.3/11
TRADE NEWS European Retailers Benefit from DLP/Carrefour Development Interview / Bob Wudeck, US Pro A/V Channel Manager, DLP Products VIDEO Visitors to the IFA passing by the DLP stand will note a new kind of projector mount specifically designed for retail use. We spoke to Bob Wudeck, US Pro A/V Channel Manager, DLP Products, about this innovative demonstration idea. What we have on show here is a Carrefour (a major French retailer) display that is designed to be integrated into a standard retail shelf. Most retail shelves can hold paint and other heavy items and what we can do is simply use the infrastructure that exists in a store to mount an arc of a pole that will hold the projector and be able to fill up one shelf with the screen. So we have a customized screen, a customized display and the end effect for the consumer is that they finally get to see a projector in a retail environment working the same way it would in the home. So it’s a bright, big image, even though you don’t need to have a dark room. You’ve been based in Texas for a long time but working in the European domain from over there. Obviously there are some lessons to be learned in both directions… to actually roll out to multiple locations so that each job is customized for each particular store. What are the particular lessons you’re able to take back to the US? I think first is that if you show what a projector can do, people will be much more disposed to buy it. In France and Germany, most of the major CE retailers have pretty compelling projector displays and all of them can show you how a projector works. They’ll have a DVD set up and have it running. And that seems to deliver the concept of how a projector might work and how you might use it in your home. Then the consumer can take that and begin to project it into his own living room, and start seeing how he might use one there. In the US, they would typically sit on a shelf, and they don’t have a lot of displays. That’s beginning to change now after we’ve begun to show them what we’ve done over here in Europe and share some concepts, and they’re starting to learn the same lessons. Hall 26a Stand 218 Everybody’s different, so what we’ve learned is that what happens in France is not the same as what happens in Germany, the US or England, so you really have to be flexible, to listen to the retailers and the dealers and see what problems they have. You can then try to work within their environment to solve those problems in a way that allows them IFA International • Monday, 3 rd September 2007 27
