DESIGN IS EVERYTHING*
DESIGN IS EVERYTHING* “Design” is a great word. Whether in engineering or in creative endeavours, as a verb, “to design” refers to the process of originating and developing a plan. Designing a marketing/communication campaign can often be even more important than the design of the product itself as sales reps and consumers are bombarded with an overload of conflicting information. We at Cleverdis therefore hold the belief that the growth of the CE Industry today will be increasingly dependent upon INFORMATION DESIGN. Through information design, presented in the form of Cleverdis SPECIALreports, many of the world’s top CE companies benefit from the fact that we are able to put information into perspective for a market that hungers for newfound clarity and simplicity. IFA has this year chosen Cleverdis as the “information designer” of IFA INTERNATIONAL, the official English language daily magazine for the show. Find our more on www.cleverdis.com. *According to wikipedia: Information design has been defined as the art and science of preparing information so that it can be used by human beings with efficiency and effectiveness. Information Intelligence
GOING OUT Where to go Berlin is one of Europe’s greatest capital cities offering visitors a multitude of different lifestyles, architecture and cultural possibilities. There is something for everyone here, from the most down to earth up to the ultra sophisticated. inBerlin Berlin: a centre of culturel excellence Berlin’s status as a cultural hotspot is thoroughly deserved and in terms of classical music, the city is one of the great global centres of excellence. Sir Simon Rattle’s tenure as head conductor at the Berliner Philharmonie on the Herbertvon-Karajan Strasse (close to the Potsdamer Platz) is, according to most classical experts, one of the best things that has happened to the establishment in years. Rattle’s inspiration and energy have driven the Berlin Philharmonic Orchestra, already one of the world’s best, to new heights. Tonight you can catch the Boston Symphony Orchestra performing Ives, Carter, Ravel and Bartok while tomorrow night the Konzerthausorchester Berlin with Lothar Zagrosek, Ernst Senff Chor and Ralf Sochaczewsky will be performing Ives and Dvorak. In the smaller Kammermusiksaal the T’ang Quartet are performing Sheng, Shulhoff and Dvorak. Wednesday sees a performance of Ives and Mahlerby the San Francisco Symphony Orchestra conducted by Michael Tilson Thomas. The Konzerthaus on Gendarmenmarkt was re-opened in 1984 after a long period of reconstruction following its almost entire destruction in WW2. The facade was faithfully rebuilt while the interior of the building now has three concert halls. The house orchestra, the Berlin Symphony and numerous visiting orchestras perform there. Tuesday night sees two concerts; the house orchestra performing Ives and Dvorak conducted by Lothar Zagrosek and the Venezuelan Brass Ensemble conducted by Thomas Clamor playing Bernstein, Mussorgsky, Castro, Abreu, Scarpino and Mendoza. The Berliner Ensemble was established by Bertolt Brecht and his wife, Helene Weigel in January 1949. Initially the group mainly performed plays by Brecht, but added some from other dramatists in the 1970s and is currently housed in the Theater am Schiffbauerdamm. Tonight and for the next two nights the ensemble is performing Die Dreigroschenoper, adapted by Brecht and Kurt Weill from The Beggars opera by John Gay. Known in English as the Threepenny opera, the piece is set in late 19th Century London. The protagonist is Macheath, a highwayman and a vicious, amoral criminal. Macheath alias Mackie Messer, or Mack the Knife marries Polly Peachum but her father dissaproves. He tries to get Macheath arrested and hanged. But his plans are hindered by the fact that the chief of police, Tiger Brown, is Macheath's childhood friend. Still, Peachum eventually prevails Macheath is arrested and sentenced to hang. The production does, however, have a happy ending. At the Kleines Theater on Sudwestkorso 64 on Wednesday you can catch Vida Apasionada: Das Leben der Frida Kahlo (The Life Of Frieda Kahlo) written and performed by Veronika Kranich. Delegates looking for a warm, friendly, atmospheric and thoroughly typical Berlin cafe in a central location should go to the Cafe Hardenberg at Hardenbergerstrasse 10 in Charlottenburg. The establishment is a mere five minute walk from the Zoologischer Garten S-Bahn station. Food is served from 9AM-11PM to an accompaniment of classical and chill-out music in the daytime. There is a good selection of beers and an evening menu featuring a mixture of local and Mediterranean dishes. The food is fresh and delicious and portions are generous. Overall the Hardenberg is great value for money and the service is excellent. IFA International • Monday, 3 rd September 2007 29
