Evolving gently with
Evolving gently with time… The Ultimate in Dynamic Aesthetics – adding value to any Plasma or LCD TV. Each one of these digital works is a “creative matrix” that informs and regenerates its surrounding environment. ... welcome to the wonderful world of ArtDisplay... bringing art and emotion to y o u r walls. Come to visit us at IFA: Hall 24 - stand 102 (Cleverdis stand)
NEWS Major US-Based Flat Panel Research Organisation Makes New Inroads into Europe DisplaySearch, recently taken over by NPD Group, on the expansion trail .../ Cont’d. from page 1 ”SUCCESS OF “UNLIMITED MOBILE TV PLATFORM” CONFIRMED AT IFA” Tim Bush, new Group President for DisplaySearch, is present at IFA 2007 underlining DisplaySearch’s goal of increasing its presence in Europe as part of an overall expansion programme. DisplaySearch was acquired by the NPD group in September 2005, but it has remained an independent company. As part of the deal, NPD offers DisplaySearch the retail tracking view of the market in North America, enabling them to add the detail. DisplaySearch for its part is a supply chain company that tracks the flat panel industry and all the related categories, tracking the information from material acquisition down to the end products. According to Mr Bush, “Being able to view into what is actually being sold IFA International is a CLEVERDIS Publication • 65 avenue Jules Cantini - Tour Méditerranée - 13298 Marseille • France • Tel: + 33 4 42 77 46 00 • Fax: + 33 4 42 77 46 01 • SARL capitalised at €128,250 - VAT FR 95413604471 • RCS Marseille 413 604 471 • E-mail : info@cleverdis.com • www.cleverdis.com During IFA : Press Center – Hall 6.3 / 105 • Tel: +49 (0)30 3038 81136 • Fax: +49 (0)30 3038 81146 • E-mail : info@ifa-international.org • www.ifa-international.org Publisher: Gérard Lefebvre (gerard.lefebvre@cleverdis.com) • Publishing Director: Jean-Guy Bienfait (jeanguy.bienfait@cleverdis.com) • Project Manager: Bettina Spegele (bettina.spegele@cleverdis.com) • Editor-in-Chief: Richard Barnes • Editorial team: Paul Andrews, Mark Dezzani, Gregoire Fleurot, Gary Smith • Photos & videos: Sacha Le Coroller • Design & Page Setting: Hélène Beunat, Valentina Russo • Photographer: Konstanze- Paula Grüning To contact them : first name.last name@ifa-international.org • Printing: Möller Druck und Verlag GmbH (Berlin, Germany) • With the participation of: Katharina Mendel, Jean-François Pieri, Raphaël Pinot © CLEVERDIS 2007 - Registration of Copyright August 2007 - ISSN pending Information presented in this publication is purely indicative in order to illustrate subjects contained therein. 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The publishers and editorial staff decline all responsibility as to opinions formulated in this publication by those interviewed or cited therein. Their opinions are entirely their own, and are included with the understanding that they contain, to our knowledge, no malicious intent. The inclusion of all texts, photographs and other documents supplied by those included in the encyclopaedia imply the acceptance by their authors of their free publication therein. Documents and photographs will not be returned. It should be understood that this publication contains forwardlooking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include assumptions relating to the timing of the recorded date. If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. through by NPD has added a lot of credibility to the DisplaySearch forecast. It has allowed us to look at retail prices as we look at the cost analysis so overall this alignment of the two companies has really benefited the analysis that DisplaySearch brings to the market.” While Gfk has a strategic partnership with NDP, at this point this relationship has not been leveraged for DisplaySearch. “We are still looking for ways in which we can still maximize the relationship. The other story here for us and the reason we're here at IFA is that DisplaySearch is really making an effort to be present in Europe,” Bush adds. NPD is a retail tracking company in the U.S. but it also has a consumer side. It expanded into Europe around ten years ago, and has about 100 employees in Europe. Tracking of consumer electronics is just one of the industries that they cover, as they are also very big in food service, automotive, toys, videos games. Since the buyout by NPD, DisplaySearch has doubled in staff. “We are really driving our business from client demand and also we are leveraging a unique business model. Our conferences are another way to bring the supply chain together. The cool thing about DisplaySearch is that we actually allow our customers to meet their customers on our turf and be able to look at information that helps make business decisions.”, said Tim Bush. LG Reveal 1080/60p - The Next Generation of Full HD LG Electronics presents a world first at IFA: the Full HD 1080/60p TV set doubles the frame rate over the existing Full HD sets, delivering pictures of incredible clarity. “The Full HD 1080/60p represents the next generation of High Definition Television,” says Ha Sang-Wok, LG Electronics Manager Digital Display Brand Marketing Team. “The two main points are the enhanced resolution over Full HD and the amount of information in the picture, that gives twice more detail and much smoother motion.” Whereas regular High Definition utilises 60 frames interlaced and Full HD functions with 30 progressive frames, the new Full HD 1080/60p doubles the frame rate with 60 progressive frames per second. Until now this technology has only been used in gaming consoles such as the Sony PS3, but with an eye to the future LG have produced the first prototype TV set. “Japanese broadcaster NHK wants 1080/60p as the next generation broadcast standard and LG are working with NHK to produce the required chips, converter and associated players,” says Sang- Wok, adding “these sets could be on the market quite soon. Sony PS3 want to make more 1080/60p gaming content and in the near future Blu-ray Disc will be 60p compatible and our sets will be ready.” One of the most noticeable enhancements that 1080/60p has over regular Full HD is that the patterning problem known as the “moiré” effect is largely resolved. “Full HD was able to offer a 50% improvement, but with 1080/60p there is a 90% improvement and a huge difference in the improvement of fast motion images,” says Sang- Wok. “Our target customers are the early adopters for new technology. There has been a lot of interest shown from competitors visiting our display and once again this shows that LG technology is ready for everything.” Hall 11.2 Stand 101 IFA International Editor in Chief Richard Barnes interviewing Mr Mittermayr for Internet and Mobile TV Broadcast We spoke to Herbert Mittermayr, Vice President – Marketing – Alcatel-Lucent Mobile Broadcast... DVB-SH is like DVB-H with a satellite component, which gives two advantages: you have coverage everywhere and you also get a frequency called S- Band, which has a much wider spectrum than UHF. This means that if you are out in the middle of the countryside, you can pick up the satellite with mobile TV, but also if you are in a building in a heavily populated area… Yes. For the end user it means practically that he can watch it everywhere, whether he is in the living room at home in a surrounded urban area, on the motorway or on the top of a mountain, he will get one of the signals, either from terrestrial or satellite. He will see no difference between the two. We are now in the technology hall, where the technology is explained to everybody and people can actually come and learn about unlimited mobile TV. There is also a demonstration taking place with Miss IFA, tell me more about it… The demonstration is quite straight forward. We show it in hall 26 as a walking demo where you simply walk around with the mobile phones in your hand. We have two versions, one is DVB-H in UHF and the other one is the same program but on DVB-SH in S-Band. So from the end user point of view you see no difference, which is exactly what we want to show: it is fully complementary. Hall 5.3 Stand 11 IFA International • Monday, 3 rd September 2007 5
