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Week-end Edition - Day 2 & 3 - IFA International

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BATHROOM LIFESTYLE BEAUTY & GROOMING PRODUCT SPOTLIGHT THE RIO GO LASER The Dezac Group claims that users of the Rio Go Laser, which offers laser hair removal for face and body hair, can enjoy beautifully smooth skin every day. Go Laser hair removal works by sending a laser beam to the hair follicle with enough energy to permanently disable the root without affecting the surrounding area. The result is permanent hair reduction. Described as being simple to use, Go Laser hair removal is suitable for unwanted face or body hair. Just plug in and go. KEY SELLING POINTS 1 Clinically tested 2 Permanently disables hair root 3 Treats up to 60 hairs in a few seconds KEY SELLING POINTS 1 Efficient Fast-moving blade moves 200 times a second 2 Comfortable Comfortably shaves both with shaving foam and without 3 Hard wearing Replaceable OneBlade razors last up to four months » HALL 8.1 / Stand 221 RAZOR TECHNOLOGY THAT DOES LESS DAMAGE TO SKIN The Philips OneBlade enables the user to trim, edge, and shave any length of facial hair. Revolutionary hybrid technology integrates a fast-moving blade and a coating that smoothly glides along the skin, while the rounded polymer tips guide the hairs to be cut instantly. OneBlade does not shave too close so the skin stays comfortable. The Philips OneBlade is designed to enable men to free themselves of the hassle and pain of existing tools and create whatever look they want with total ease. » HALL 22 / Stand 101

BATHROOM LIFESTYLE BEAUTY & GROOMING PRODUCT SPOTLIGHT ADVERTORIAL WAHL’S STAINLESS STEEL ADVANCED: POWER, PRECISION AND ELEGANT DESIGN From the first electromagnetic clipper, invented by Leo J. Wahl in 1919, up to today, quality and innovation have been the cornerstones of every Wahl product. At this year’s IFA, Wahl presents the new Stainless Steel Advanced, providing another powerful solution for male grooming thanks to its lithium power 2.0 technology. » HALL 7.1 C / Stand 107 KEY SELLING POINTS 1 OPTIheat technology for long lasting styles 2 Straightener and both tongs include a ‘Pro+‘-setting (185°C) for healthier styling Art.-No.: 09864-016 KEY SELLING POINTS 1 Advanced T-Blade - Besides the trimmer blade, the foil shaver, and the rotary head, the Stainless Steel Advanced comes with a T-blade for full haircuts, making it a true all-in-one solution for total body grooming 2 Precision and power - The elegant yet robust design reflects its true capabilities. The diamond-ground bladeset provides ultimate precision, power and durability. The advanced Lithium Power 2.0 technology allows for a 4-hour runtime with only 1 hour of charging. For a quick trim, the 1-minute Quick Charge function allows a 3-minute runtime 3 Smart - The Smart LED-charge indicator starts blinking when it needs charging ADVERTORIAL REMINGTON PROLUXE HAIRSTYLING COLLECTION PROluxe is an innovative and consumer insight driven hairstyling collection from Remington. The intelligent OPTIheat technology found within, locks in styles all-day, giving consumers healthy looking and beautifully styled hair. Modelled in luxurious soft pearlescent pink with rose gold accents, the PROluxe range, including a straightener, curling wand, curling tong and a hairdryer, looks just as good as it will make hair feel. » HALL 3.1 / Stand 104 3 Professional ionic hairdryer with AC motor and powerful 2400 watts IFA International • Saturday 3 th & Sunday 4 th September 2016 49

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