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36 The Group Corporate Responsibility Corporate Responsibility Bertelsmann’s new Corporate Responsibility portal off ers a wide range of information about how we view social responsibility. We attach great importance to treating employees as partners, corporate governance and compliance, taking responsibility for media content and products, as well as the sustainable management of natural resources. Facts and fi gures testify to this commitment by Bertelsmann and by its divisions and companies all over the world. Th e portal also presents selected sustainability-related products. www.bertelsmann.com/responsibility Bertelsmann Annual Report 2009
175 Years of Bertelsmann | The Management The Group | Divisions | Spirit | Financial Information 37 Bertelsmann Essentials Corporate Responsibility Code of Conduct training for employees Bertelsmann’s success is dependent upon its commitment to ethical conduct and compliance with the spirit and letter of the law. In 2008, Bertelsmann introduced a binding global Code of Conduct to underscore its commitment to good corporate citizenship, heighten awareness of key principles underlying our daily business, and provide information about ways in which employees can raise their concerns and report violations of the Code of Conduct. Bertelsmann continues to further enhance and develop the measures aimed at insuring ethical conduct and compliance. In 2009, a basic training was introduced to familiarize employees worldwide with the Code of Conduct. BeFit: Healthy employees for a healthy company Getting and staying fi t is enormously important for each and every one of us. As a business, we also have a strong interest in making sure that our employees are healthy and motivated. Th is is why we off er our employees a range of preventive measures and excellent medical care. Bertelsmann’s various workplace health management activities are part of the “BeFit” campaign. Among other things, we have developed modular health checks, in which more than 1,300 staff members participated in 2009. Th e sports and health program was successfully expanded to include other divisions last year. Long-term assistance in disaster areas Natural disasters quickly disappear from the headlines, but the people aff ected have to live with the consequences every day, and long-term aid is needed. Th is is why, for example, since 2005 Bertelsmann has been providing food, clothing, medical care, and educational support for some 250 tsunami orphans in six SOS Children’s Villages, and this support is to continue for a total of at least ten years. Following the devastating May 2008 earthquake in southern China, Bertelsmann made a donation to the international children’s relief organization Plan to support the long-term rebuilding of schools in that region. Bertelsmann again chose Plan as its partner after the earthquake disaster in Haiti in January 2010. In all, direct donations and fund drives by Bertelsmann companies around the world have resulted in well over 45 million euros being raised for Haiti. Working to protect the climate In 2008, the Bertelsmann Executive Board initiated a comprehensive climate-protection strategy to supplement Bertelsmann’s existing environmental policy, which was formulated in 2004, and the 2005 Bertelsmann Paper Policy. In order to develop and defi ne binding targets for climate protection, the fi rst Group-wide carbon footprint was calculated in 2009. It indicates that the Bertelsmann Group generated approximately 1.5 million tons of greenhouse gas emissions (CO 2 equivalents) from January to December 2008. Th e development and implementation of Bertelsmann’s climate protection strategy is managed by the “Be green” team, an international panel of environmental experts from all divisions. Bertelsmann Annual Report 2009 Our Engagement
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Future
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