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44 Divisions Gruner + Jahr Th e printing and publishing company Gruner + Jahr is Europe’s biggest publisher of magazines and periodicals. G+J reaches readers and users in over 30 countries with more than 500 magazines and digital off erings. G+J’s holdings include Dresdner Druck- und Verlagshaus (60 percent), Motor Presse Stuttgart (59.9 percent) and Europe’s largest gravure printing group, Prinovis Ltd. & Co. KG (37.45 percent). In 2009, G+J generated revenues of 2.5 billion euros. International revenues amounted to 54.4 percent. Bertelsmann AG owns 74.9 percent of Gruner + Jahr, the Jahr publishing family of Hamburg owns 25.1 percent. €2,508 million revenues €203 million operating EBIT 13,571 employees worldwide »Our goal is to safeguard our quality media as a guarantor for diversity of opinion in the future. Competent journalists are essential for achieving this goal, but economic independence and long-term profi tability are crucial as well. We resolutely countered the crisis, so that our operating profi t has held up well overall despite extremely weak ad sales markets.« bernd buchholz, CEO, Gruner + Jahr Bertelsmann Annual Report 2009
175 Years of Bertelsmann | The Management | The Group Divisions | Spirit | Financial Information 45 The future of quality media In 2009, Gruner + Jahr successfully introduced extensive structural measures to safeguard its core business for the future. Th e goal is to create viable structures to ensure the long-term profi tability of all of our magazines while maintaining their quality. Major reconstruction projects include merging the editorial departments of all business periodicals into the new G+J Business Media unit, the realignment of G+J Media Sales, and the development of core editorial teams with shared service teams in the Exclusive & Living publishing group. International growth markets Gruner + Jahr’s international growth strategy centers on China, where it has further consolidated its position as the market leader in high-end women’s magazines. In addition, the launch of the monthly men’s magazine “Leon” in spring 2009 demonstrated future potential in the Chinese magazine market, especially in the advertising business – in fact, the magazine is now operating in a promising segment with new marketing options. Supplementing our existing parenting magazines and our successful titles in the lifestyle and automotive sectors, G+J now off ers a range of publications for both men and women in China, with promising growth prospects. Bertelsmann Annual Report 2009 RTL Group Random House Gruner + Jahr Arvato Direct Group Highlights 2009 Compelling quality journalism Gruner + Jahr is and will remain synonymous with innovative magazine concepts and high-quality journalism. Even in challenging times, its editorial teams have succeeded in establishing innovative magazine concepts in the market. In 2009, “Nido” and “Geomini” were successfully launched, as were the magazines “Beef!,” “Gala Men” and “Business Punk,” which made their debut in the fall. And quality journalism apparently convinces the public as well: In Germany and many other countries, Gruner + Jahr journalists won numerous awards in 2009. Growth opportunities for Gruner + Jahr Gruner + Jahr has good growth opportunities in selected divisions of its core business. Th ese include online marketing and corporate publishing in particular. Th e Prisma Presse subsidiary Prisma Corporate Média got off to a very successful start in France and now publishes the customer magazines of the pay-TV channel Canal+ as well as “Aéroports de Paris” magazine. In Germany, Gruner + Jahr’s corporate publishing subsidiary has been reorganized and now off ers its customers an expanded portfolio of services under the new name of G+J Corporate Editors.
Page 1: Annual Report 2009 Digitization Inn
Page 4 and 5: Bertelsmann at a Glance Key Figures
Page 6 and 7: Corporate Divisions at a Glance RTL
Page 8 and 9: Content 8 - 23 175 Years of Bertels
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Future
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