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– 2 – 1 | Bertelsmann Corporate Center, Gütersloh 2 | Random House, New York 3 | RTL Group, Luxembourg THE SITES OF AN INTERNATIONAL COMPANY 1 2 3 4 5 6 4 | Bertelsmann’s Berlin premises “Unter den Linden 1“ 5 | Arvato, Gütersloh 6 | Gruner + Jahr, Hamburg
HARTMUT OSTROWSKI Chairman and CEO, Bertelsmann AG EDITORIAL Dear Readers, Bertelsmann’s “legacy for our future“ was written by people, chapter by chapter, over the course of 175 years. It was written by generations of entrepreneurs, led by Reinhard Mohn. The high level of trust he placed in his staff laid the foundations for our company’s decentralized culture and structure, for the delegation of responsibility, and for the freedom that we enjoy to this day. This freedom has made Bertelsmann great, and it has given rise to the entrepreneurs who make up our company. Indeed, our company’s success story is in many ways the sum of many individual stories. My own Bertelsmann story, for example, reads as follows: At the age of 25, only a year after starting as an assistant, I assumed responsibility for 50 employees. I worked my way up the career ladder, step by step, until I was named CEO a little over two years ago. And all of this happened because a job advertisement with a simple yet compelling heading caught my eye: Entrepreneurial talent sought. Many people have been inspired by this message in recent years and decades. They have recognized and – more importantly – taken advantage of the freedom Bertelsmann offers, freedom that they would not have found anywhere else. Entrepreneurs like Fritz Wixforth, Monti Lüftner, Herbert Multhaupt, Suzanne Herz, Helmut Thoma, Axel Ganz, Hans Meinke and Annabelle Long are all part of the history of Bertelsmann, and their stories are found in this special supplement to the 2009 annual report. Together with many others in the past, present and future, they make up the unique spirit of Bertelsmann: the spirit that Reinhard Mohn once breathed into this company and that will continue to live on long after his death. I am confi dent that in keeping with our central theme of “175 Years of Bertelsmann –The Legacy for Our Future,“ we will fi nd inspiration for upcoming tasks and new ideas in our corporate history. During the past six decades, Bertelsmann has often shown the courage to take unusual and risky steps – especially in the face of diffi culties. Some of these steps have led to milestones in the Group’s history. But when they were fi rst being explored, their success was far from certain. And, indeed, not every new fork in the road led to the desired result. I am proud to lead a Group with such an exemplary corporate culture. I would like to invite you to take a short break and scroll through some high points of the company’s history – and then to look forward again, into a successful future. – 3 –
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Annual Report 2009 Digitization Inn
Page 4 and 5: Bertelsmann at a Glance Key Figures
Page 6 and 7: Corporate Divisions at a Glance RTL
Page 8 and 9: Content 8 - 23 175 Years of Bertels
Page 10 and 11: 8 175 Years of Bertelsmann The Lega
Page 12 and 13: 10 175 Years of Bertelsmann 1835 -
Page 24 and 25: 22 175 Years of Bertelsmann Future
Page 26 and 27: 24 The Management Letter from the C
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Page 30 and 31: 28 The Management Executive Board B
Page 32 and 33: 30 The Group Bertelsmann Essentials
Page 34 and 35: 32 The Group Bertelsmann Essentials
Page 36 and 37: 34 The Group Corporate Responsibili
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Page 40 and 41: 38 40 RTL Group 42 Random House 44
Page 42 and 43: 40 Divisions RTL Group RTL Group is
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Page 56 and 57: 1 | Portrait, 1971 2 | In New York,
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152 Corporate Governance Corporate
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160 Boards/Mandates Executive Board
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Future
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