The Educator (Volume 45) - IAMPETH

The Educator
TWO ASSETS
FOR YOUR COURSE
IN SALESMANSHIP
SALESMANSHIP
FOR EVERYBODY
By ELY and STARCH
This beginning text in the basic principles of sales-
manship was written from the point of view that
every person needs to know how to sell, not only
commodities and services, but also himself, his ability,
training, and personality.
It presents the fundamental principles that apply
alike to relationships with everyday ossociotes and
to selling merchandise.
Practical everyday projects at the end of chapters
apply these fundamental principles to both indi-
vidual relationships and bu'siness situations.
This text is an ideal course to precede a course in
retail selling. For secondory schools and private
commercial schools.
List Price, $1.40
RETAILING
By G. HENRY RICHERT
A text in the principles end practices of retail or-
ganization, buying, advertising, selling, and man-
agement.
Deals with retail store operation in all its important
phases. The problems of both large and small stores
ore considered. Covers the marketing structure,
merchandising, and the practical procedures under-
lying all successful retail selling.
Written by an author who has hod years of actual
experience in store work, in training employees, and
in successful teaching of retoil courses in secondary
schools.
List Price, $2.00
Write Our Nearest Office for Further Infonnation.
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