The Educator (Volume 45) - IAMPETH

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28 The Educator DESIGNING AND ENGROSSING By E. L. BROWN Rockland, Maine We have been rather handicapped in various ways in the preparation of our lessons for the Educator. However, hope we may get back on our usual schedule soon. We greatly appreciate the kind words of the Editors, students and professionals from all parts of the country regarding our efforts in the cause of penmanship and art. The little design shown herewith is not a pretentious one, but shows a few off-hand strokes and some freehand lettering which may prove interesting. The sentiment expressed has greater meaning today than ever before. The flourish is given as an exercise for pen command. Grace and symmetry are its features. Use a flexible pen and free flowing ink. A Gillott 170 pen for the lettering. Good spacing wust be observed. ^71- SeTi(Smbm
BOOK REVIEWS Our readers are interested in books of merit, but especially in books of interest and value to commercial teachers includingr books of special educational value and books on business subjects. All such books will be briefly reviewed in these columns, the object being: to givt suffi- cient description of each to enable our readers to determine its value. Economic Geography, Third Edition, by Z. Carleton Staples, Master, Dorchester High School for Boys, Boston, Massachusetts, and G. Morell York, Professor of Commerce, New- York State College for Teachers, Albany, New York. Published by the South-Western Publishing Company, Cincinnati, Ohio. Cloth cover, 702 pages. ECONOMIC GEOGRAPHY. Third Edition. is a complete revision of a previous edition now widely used. In revising- the textbook the authors have retained those features of the previous edition which were popular with students and teachers. New subject matter has been added. All discussions and data have been brought up to date, and all topics have been carefully checked for accuracy and teachability. APPROACH. You may approach the subject from three distinct points of view, because the book is divided into three parts Part I. Man and His Environment: Part 11. Products of Commerce and Industry ; and Part III. Regions of Commerce. You may teach the parts in the sequence in which they are prt-sented or in any other sequence or combination that you prefer. ORGANIZATION. The textbook is not only divided into three parts, but most chapters are also divided into sections. For example. Chapter I is divided into two sections, each of which is suitable for an assignment. PERMANENT VALUE. Wars cause political boundaries to change and therefore textbooks based entirely on political boundaries are likely to go out of date rapidly. However, economic and racial areas do not change very rapidly. In order to give ECO- NOMIC GEOGRAPHY a degree of sUbility and permanence, the authors have been very careful in the treatment of political boundaries. In those parts of the world where boundaries are likely to shift, the regions are presented by natural economic and racial areas, such as "Central Europe," "Mediterranean Countries.*' and "Scandinavian Coun- NEW TOPICS. Many new discussions have been added in order to give the student information about the latest developments and influences. Those topics include radio, aviation, power dams, weather bureaus, and soil erosion. An important new section on conservation has been introduced. ILLUSTRATIONS. The book contains almost 300 illustrations, including pictures, charts and maps. Many of the pictures are shown in colors. The pictures are large enough so that they are understandable. Every illustration serves a definite purpose in enriching the di; MAPS. Many new maps have been added. The maps are clearer and larger than in the older edition. Several of the maps are printed in colors. PICTORIAL CHARTS. Many pictorial charts have been introduced to make the presentation more interesting and fascinating. DATA TABLES. All the data in the book and in the appendix have been brought up to date according to the latest figures. VOCABULARY AND STYLE. The book has been very carefully written so that it has a semifiction style that grasps the attention of the student. The terminology has been kept within the reading ability of high school students. The student's interest ia maintained because of the emphasis on reasons and principlee rather than on statistics and abstract facts. : The Educator 29 Success Through Salesmanship, by J, Murray Hill, First Vice President, Bowling Green Business University, Bowling Green, Kentucky, and R. G. Walters, Personnel Officer, Grove City College, Grove City, Pennsylvania. Published by the South-Western Publishing Company, Cincinnati, Ohio. Cloth cover, 436 pages. SUCCESS THROUGH SALESMANSHIP has been prepared especially for private schools and colleges. It may be used either with students who have had no previous training in salesmanship or with students who have had courses in salesmanship in high school. STUDENTS WHO ARE PREPARING FOR SALES WORK NEED SALESMANSHIP. Some students who use this textbook may enter sales work immediately after graduation from college. Others may spend a preliminary period in an office, and enter sales work later. The material is so practical that it will be helpful in either case. STUDENTS WHO ARE PREPARING FOR OFFICE WORK NEED SALESMANSHIP. The subject of salesmanship has great value not only to those who may become salespeople, but also to prospective office workers. All office workers must use the principles of salesmanship in applying for positions and in winning promotion after they are employed. They likewise use the principles of salesmanship in their contacts with outsiders who may visit their offices or with whom thev come in contact by teleohone or letter. SALESMANSHIP APPLIED TO OFFICE WORK. Since the book is intended for prospective office workers as well as for prospective salespeople, all the principles discussed have been made to apply to the work of bookkeepers, stenographers, and other office employees. DEVELOPING A GOOD PERSONALITY. Success in any work depends largely upon the possession of a good personality. Two full units are devoted to the development of personality. SALESMANSHIP APPLIED TO LETTER WRITING. A full unit is devoted to the application of the principles of sales letters. This is a uniaue feature of the book. SALESMANSHIP APPLIED TO ADVER- TISING. A full unit is also devoted to the application of the principles of salesmanship to advertising, which is merely salesmanship in printed form. This likewise is a unique feature of the textbook. SAT-FSMANSHIP APPLIED TO GETTING A POSITION. Regardless of how skilled they may be in their own occupations, bookkeepers and stenographers frenuently have difficulty in getting positions. They do not know how to sell themselves. Unit 24 shows the studen how to apply the principles of selling to getting a job. This unit is especially valuable to voung graduates. QUESTIONS ON THE TEXTBOOK. Textbook questions are used to determine whether the students undersUnd what they have read. PROBLEMS FOR DISCUSSION. The discussion problems force the student to apnly the principles of salesmanship to specific PROJECTS. Projects accompany every unit. They renuire orieinal work on the part of students and are intended to develop skill in the various ohases of selling. ILLUSTRATIONS. Numerous pictures illustrate the principles applied to sales situations. In addition, many illustrations show the application of the principles of salesmanship to the work of bookkeepers, stenograph-^rs. and other emnlnvees. TEACHERS' MANUAL. The teachers' manual provides helpful teaching suggestions and solutions to the three types of problems and projects. It is furnished free to each teacher who uses the textbook for classroom instruction. Applied Business Arithmetic, by Preston E. Curry and Ralph R. Rice, University High School. Oakland, Calif. Published by the South-Western Publishing Comnany, Cincinnati, Ohio. Cloth cover, 576 pages. APPLIED BUSINESS ARITHMETIC is a striking new revision of a previous edition that was published under the title of BUSI- NESS ARITHMETIC. Part I is devoted to those business calculations that are of particular interest to the individual but that are also necessary in a business occupation. Part II is devoted to the calculations that are especially required of employees in business. ORGANIZATION. This textbook is divided into two distinct parts: Part I. BUSINESS ARITHMETIC FOR PERSONAL USE; and Part II, ARITHMETIC FOR BUSINESS USE. Each part is divided into units, and the units are subdivided into sections. Each unit is devoted to a group of related types of calculations. FUNCTIONAL PRESENTATION OF FUN- DAMENTALS. The authors have carefully avoided the abstract presentation of the fundamentals of addition, subtraction, multiplication, and other processes. Addition is introduced in the first lesson. It is made practical but simple by basing it on deposit tickets. The next lesson involves addition and subtraction based on check stubs. The functional presentation in Units 1. 2, and 3 covers all the fundamental operations. TEACHING PLAN. Careful attention has been given to the organization of definite steps in the teaching procedure. This teachng pro edur interesting discussion (2) Practical problems (3) Drills for accuracy and speed (4) Optional problems The following types of problems occur at the end of each unit: (5) Questions for class discussion, covering the entire unit (6) Oral review problems, covering the entire unit (7) Review problems, covering the entire unit (S) Projects, covering the entire unit VARIETY AND SUPPLY OF PROBLEMS. A study of the teaching plan will disclose the procedure for developing a thorough mastery. Adequate provision has been made to take care of students with varying abilities and to provide materials for various classroom administrative plans. There are plenty of problems with each unit. ILLUSTRATIONS. APPLIED BUSINESS ARITHMETIC is profusely illustrated with several types of illustrations as follows: (1) Business forms as a basis of discussion (2) Pictorial diagrams (3) Pictures (4) Graphs, charts, and maps (5) Tables CORRELATION WITH OTHER SUBJECTS. APPLIED BUSINESS ARITHMETIC correlates closely with other commercial subjects. The following are a few specific ways in which this correlation is obtained: (1) Bookkeeping (2) Selling (3 \ Office practice (4) General business (6) Commercial law Introductory Economics (Second Edition) , by James Harvey Dodd, Ph.D., Professor of Commercial Education and Head of the Department of Commerce, Mary Washington College, Fredericksburg, Virginia. Published by the South-Western Publishing Company, Cincinnati, Ohio. Cloth cover, 596 pages. INTRODUCTORY ECONOMICS. Second Edition, is a thorough and an up-to-date revision of a textbook that has been exceptionally popular because of its clear, simple, and lucid manner in presenting economic principles in terms of the everyday life of the individual. Many new improvements and many new topics have been added in this APPROACH. A carefully selected approach has been used in this revision in order that the subject matter content will have an immediate appeal to the imagination and the interest of the student without confusing him wih technical theories. For instance. Part I, which includes the first three chapters, provides a natural background or setting for the presentation of the various economic problems that are to follow. ORGANIZATION. The subject matter is organized in such a manner that new knowledge is built upon old knowledge. In other words, the student proceeds from the known to the unknown. This plan is not only developed throughout the entire book, but it ia also followed as a definite plant within each chapter. Appropriate subject matter is carefully grouped in each part and each part logically follows the preceding topics.
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Vol. 4S SEPTEMBER. 1939 No. 1 The E
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The POPULAR PLACE TO STAY IN TOLEDO
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New Standard Typewriting by Nathani
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THIS DUCATOR (DEVOTED TO FENMAKTSII
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The Educator A LOST DESTINY or KILL
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STRENGTH Be grateful in the morning
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— BOOK REVIEWS Our readers are in
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The Place of Handwriting in the Com
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New Standard Typewriting Nathaniel
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America's Only Handwriting Magazine
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The Educator LEGIBLE FIGURES //////
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The Place of Handwriting in the Com
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Opportunities Today Greater Than Ev
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Keep the body and arm flexible and
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The Educator A COMING YOUNG PENMAN
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THE EDUCATOR Many years ago, in a M
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DESIGNING AND ENGROSSING By E. L. B
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GETTING WHAT YOU PAY FOR If you wer
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BOOK REVIEWS ^ Our readers are inte
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Vol. 45 NOVEMBER, 1939 No. 3 I, V.1
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THE ROAD TO SKETCHING FROM NATURE s
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Business Writing By E. A. Lupfer No
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10 The Educator -^ :^-/B^^ These ai
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12 A Course in Ornamental Penmanshi
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14 — Some Recent Experiments in H
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16 The Educator paper). It groes ve
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18 J. D. WILLIAMS . . The Pioneer P
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22 A New Procedure in Teaching Hand
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24 By F. W. Martin. Boston, Mass. C
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26 The Educator TOOLS THAT ARE BUIL
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Primary pupils will enjoy the handw
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30 The Educator Importance of Handw
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For Students of Engrossing ZANERIAN
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The Educator 25 Cards for 50c, post
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^ Courteous Service )f Genuine Hosp
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The Educator TWO ASSETS FOR YOUR CO
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14 What is your most difficult penm
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16 In Other Subjects "The children
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18 — Handwriting Lesson By JAMES
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20 HANDWRITING IN BOSTON SCHOOLS In
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22 The Educator When Mr. Barringer
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24 S'f The Educator lutJtk Ôb ev*2
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26 The Educator ! INK THAT LIVES Hi
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28 Primary Writing {'("his copy was
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The Educator PENMANSHIP SUPPLIES Su
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V 5 OUR / i- BUSINESS/ The Educator
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14 DID'JA KNOW, DID'JA? W. A. Larim
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20 The Educator KNIFEMANSHIP By Fra
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22 The Educator OK i!*r uf Itummt i
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24 The Educator The Part Instructio
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26 The Educator INK THAT LIVES Higg
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28 The Educator Children like to wr
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30 The Educator mij^t rxtii nmi û^
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For Students of Engrossing ZANERIAN
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The Educator For Students of Engros
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ilR COllTIOli IN LOUISVILLE KENTUCK
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10 The Educator The S begins on the
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12 i A Course in Ornamental Penmans
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14 ^^Should Handwriting Training Be
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16 Left-Handed Pupils' Club At Fore
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18 The Educator _. 'Ip^ tl)C ^ unii
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20 4jf56on6 By F. W. Martin, Boston
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22 I CONVENTION ANNOUNCEMENTS N. C.
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24 1 !u' Educator THOS. GEO. LITTLE
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26 The Educator INK THAT LIVES Higg
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28 WHAT TO IMPROVE Poor quality of
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30 The Educator A skillful page of
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The Educator ZANERIAN July 5 to Aug
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Grades 3-4. Begin the use of pen an
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INSTRUCTIONS FOR ENGROSSING THE JOH
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STRENGTHEN THY STAKES (Continued fr
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DESIGNING AND ENGROSSING By E. L. B
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BOOK REVIEWS Our readers are intere
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Vol. 45 APRIL,1940 No. Published mo
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SUCCESS DRILLS IN TOUCH TYPEWRITING
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America's Only Handwriting Magazine
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Page 304 and 305: 12 "Handwriting--Its Relation to Ph
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