The Educator (Volume 45) - IAMPETH

BOOK REVIEWS
Our readers are interested in books of merit,
but especially in books of interest and value to
commercial teachers includingr books of special
educational value and books on business subjects.
All such books will be briefly reviewed
in these columns, the object being: to givt suffi-
cient description of each to enable our readers
to determine its value.
Economic Geography, Third Edition,
by Z. Carleton Staples, Master,
Dorchester High School for Boys,
Boston, Massachusetts, and G. Morell
York, Professor of Commerce, New-
York State College for Teachers, Albany,
New York. Published by the
South-Western Publishing Company,
Cincinnati, Ohio. Cloth cover, 702
pages.
ECONOMIC GEOGRAPHY. Third Edition.
is a complete revision of a previous edition
now widely used. In revising- the textbook
the authors have retained those features of
the previous edition which were popular with
students and teachers. New subject matter
has been added. All discussions and data
have been brought up to date, and all topics
have been carefully checked for accuracy and
teachability.
APPROACH. You may approach the subject
from three distinct points of view, because
the book is divided into three parts
Part I. Man and His Environment: Part 11.
Products of Commerce and Industry ; and
Part III. Regions of Commerce. You may
teach the parts in the sequence in which they
are prt-sented or in any other sequence or
combination that you prefer.
ORGANIZATION. The textbook is not only
divided into three parts, but most chapters
are also divided into sections. For example.
Chapter I is divided into two sections, each
of which is suitable for an assignment.
PERMANENT VALUE. Wars cause political
boundaries to change and therefore
textbooks based entirely on political boundaries
are likely to go out of date rapidly.
However, economic and racial areas do not
change very rapidly. In order to give ECO-
NOMIC GEOGRAPHY a degree of sUbility
and permanence, the authors have been very
careful in the treatment of political boundaries.
In those parts of the world where
boundaries are likely to shift, the regions are
presented by natural economic and racial
areas, such as "Central Europe," "Mediterranean
Countries.*' and "Scandinavian Coun-
NEW TOPICS. Many new discussions have
been added in order to give the student information
about the latest developments and
influences. Those topics include radio, aviation,
power dams, weather bureaus, and soil
erosion. An important new section on conservation
has been introduced.
ILLUSTRATIONS. The book contains almost
300 illustrations, including pictures,
charts and maps. Many of the pictures are
shown in colors. The pictures are large
enough so that they are understandable. Every
illustration serves a definite purpose in enriching
the di;
MAPS. Many new maps have been added.
The maps are clearer and larger than in the
older edition. Several of the maps are
printed in colors.
PICTORIAL CHARTS. Many pictorial
charts have been introduced to make the
presentation more interesting and fascinating.
DATA TABLES. All the data in the book
and in the appendix have been brought up to
date according to the latest figures.
VOCABULARY AND STYLE. The book
has been very carefully written so that it has
a semifiction style that grasps the attention
of the student. The terminology has been
kept within the reading ability of high school
students. The student's interest ia maintained
because of the emphasis on reasons and principlee
rather than on statistics and abstract
facts.
:
The Educator 29
Success Through Salesmanship, by
J, Murray Hill, First Vice President,
Bowling Green Business University,
Bowling Green, Kentucky, and R. G.
Walters, Personnel Officer, Grove City
College, Grove City, Pennsylvania.
Published by the South-Western Publishing
Company, Cincinnati, Ohio.
Cloth cover, 436 pages.
SUCCESS THROUGH SALESMANSHIP
has been prepared especially for private
schools and colleges. It may be used either
with students who have had no previous
training in salesmanship or with students
who have had courses in salesmanship in
high school.
STUDENTS WHO ARE PREPARING FOR
SALES WORK NEED SALESMANSHIP.
Some students who use this textbook may
enter sales work immediately after graduation
from college. Others may spend a preliminary
period in an office, and enter sales
work later. The material is so practical that
it will be helpful in either case.
STUDENTS WHO ARE PREPARING FOR
OFFICE WORK NEED SALESMANSHIP.
The subject of salesmanship has great value
not only to those who may become salespeople,
but also to prospective office workers.
All office workers must use the principles of
salesmanship in applying for positions and
in winning promotion after they are employed.
They likewise use the principles of
salesmanship in their contacts with outsiders
who may visit their offices or with whom
thev come in contact by teleohone or letter.
SALESMANSHIP APPLIED TO OFFICE
WORK. Since the book is intended for prospective
office workers as well as for prospective
salespeople, all the principles discussed
have been made to apply to the work of bookkeepers,
stenographers, and other office employees.
DEVELOPING A GOOD PERSONALITY.
Success in any work depends largely upon
the possession of a good personality. Two
full units are devoted to the development of
personality.
SALESMANSHIP APPLIED TO LETTER
WRITING. A full unit is devoted to the application
of the principles of sales letters.
This is a uniaue feature of the book.
SALESMANSHIP APPLIED TO ADVER-
TISING. A full unit is also devoted to the
application of the principles of salesmanship
to advertising, which is merely salesmanship
in printed form. This likewise is a unique
feature of the textbook.
SAT-FSMANSHIP APPLIED TO GETTING
A POSITION. Regardless of how skilled they
may be in their own occupations, bookkeepers
and stenographers frenuently have difficulty
in getting positions. They do not know how
to sell themselves. Unit 24 shows the studen
how to apply the principles of selling to
getting a job. This unit is especially valuable
to voung graduates.
QUESTIONS ON THE TEXTBOOK. Textbook
questions are used to determine whether
the students undersUnd what they have read.
PROBLEMS FOR DISCUSSION. The discussion
problems force the student to apnly
the principles of salesmanship to specific
PROJECTS. Projects accompany every
unit. They renuire orieinal work on the part
of students and are intended to develop skill
in the various ohases of selling.
ILLUSTRATIONS. Numerous pictures illustrate
the principles applied to sales situations.
In addition, many illustrations show
the application of the principles of salesmanship
to the work of bookkeepers, stenograph-^rs.
and other emnlnvees.
TEACHERS' MANUAL. The teachers'
manual provides helpful teaching suggestions
and solutions to the three types of problems
and projects. It is furnished free to each
teacher who uses the textbook for classroom
instruction.
Applied Business Arithmetic, by
Preston E. Curry and Ralph R. Rice,
University High School. Oakland,
Calif. Published by the South-Western
Publishing Comnany, Cincinnati,
Ohio. Cloth cover, 576 pages.
APPLIED BUSINESS ARITHMETIC is a
striking new revision of a previous edition
that was published under the title of BUSI-
NESS ARITHMETIC. Part I is devoted to
those business calculations that are of particular
interest to the individual but that
are also necessary in a business occupation.
Part II is devoted to the calculations that are
especially required of employees in business.
ORGANIZATION. This textbook is divided
into two distinct parts: Part I. BUSINESS
ARITHMETIC FOR PERSONAL USE; and
Part II, ARITHMETIC FOR BUSINESS
USE. Each part is divided into units, and
the units are subdivided into sections. Each
unit is devoted to a group of related types
of calculations.
FUNCTIONAL PRESENTATION OF FUN-
DAMENTALS. The authors have carefully
avoided the abstract presentation of the fundamentals
of addition, subtraction, multiplication,
and other processes. Addition is introduced
in the first lesson. It is made practical
but simple by basing it on deposit
tickets. The next lesson involves addition
and subtraction based on check stubs. The
functional presentation in Units 1. 2, and 3
covers all the fundamental operations.
TEACHING PLAN. Careful attention has
been given to the organization of definite
steps in the teaching procedure. This teachng
pro edur
interesting discussion
(2) Practical problems
(3) Drills for accuracy and speed
(4) Optional problems
The following types of problems occur at the
end of each unit:
(5) Questions for class discussion, covering
the entire unit
(6) Oral review problems, covering the entire
unit
(7) Review problems, covering the entire
unit
(S) Projects, covering the entire unit
VARIETY AND SUPPLY OF PROBLEMS.
A study of the teaching plan will disclose the
procedure for developing a thorough mastery.
Adequate provision has been made to take
care of students with varying abilities and to
provide materials for various classroom administrative
plans. There are plenty of problems
with each unit.
ILLUSTRATIONS. APPLIED BUSINESS
ARITHMETIC is profusely illustrated with
several types of illustrations as follows:
(1) Business forms as a basis of discussion
(2) Pictorial diagrams
(3) Pictures
(4) Graphs, charts, and maps
(5) Tables
CORRELATION WITH OTHER SUBJECTS.
APPLIED BUSINESS ARITHMETIC correlates
closely with other commercial subjects.
The following are a few specific ways in
which this correlation is obtained:
(1) Bookkeeping
(2) Selling
(3 \ Office practice
(4) General business
(6) Commercial law
Introductory Economics (Second
Edition) , by James Harvey Dodd,
Ph.D., Professor of Commercial Education
and Head of the Department of
Commerce, Mary Washington College,
Fredericksburg, Virginia. Published
by the South-Western Publishing
Company, Cincinnati, Ohio. Cloth
cover, 596 pages.
INTRODUCTORY ECONOMICS. Second
Edition, is a thorough and an up-to-date revision
of a textbook that has been exceptionally
popular because of its clear, simple, and
lucid manner in presenting economic principles
in terms of the everyday life of the
individual. Many new improvements and
many new topics have been added in this
APPROACH. A carefully selected approach
has been used in this revision in order that
the subject matter content will have an immediate
appeal to the imagination and the
interest of the student without confusing
him wih technical theories. For instance.
Part I, which includes the first three chapters,
provides a natural background or setting
for the presentation of the various economic
problems that are to follow.
ORGANIZATION. The subject matter is
organized in such a manner that new knowledge
is built upon old knowledge. In other
words, the student proceeds from the known
to the unknown. This plan is not only developed
throughout the entire book, but it ia
also followed as a definite plant within each
chapter. Appropriate subject matter is carefully
grouped in each part and each part
logically follows the preceding topics.