The Educator (Volume 45) - IAMPETH
The Educator (Volume 45) - IAMPETH
The Educator (Volume 45) - IAMPETH
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BOOK REVIEWS<br />
Our readers are interested in books of merit,<br />
but especially in books of interest and value to<br />
commercial teachers including books of special<br />
educational value and books on business subjects.<br />
All such books wUI be briefly reviewed<br />
in these colamns, the object being to give sufficient<br />
description of each to enable our readers<br />
to determine its value.<br />
Step Out and Sell, by William E.<br />
Holler, General Sales Manager, Chevrolet<br />
Motor Division, General Motors<br />
Corporation, Detroit. Published by<br />
<strong>The</strong> Dartnell Corporation, Chicago,<br />
Illinois. Cloth cover, 94 pages.<br />
It has been truly jiaid that the average<br />
s;ilesman utilizes only 60 per cent of his potential<br />
ability and capacity to sell. Here is<br />
a biMjk pointed squarely at helping all salesni'i'n<br />
to put their dormant capacity to work.<br />
And it does that in a human, interesting and<br />
...nvincing way.<br />
Unlike so many books on sale>.manship published<br />
in late years. "Step Out and Sell" is<br />
written for successful salesmen by a successful<br />
salesman. It is not one of those "Don't<br />
Ho as I do. but do as I tell you" textbooks.<br />
Mr. Holler is admitted to be one of the<br />
greatest salesmen of his time, evidenced by<br />
the fact that within the last ten years more<br />
than four billion dollars worth of automobiles<br />
have been sold through the use of the very<br />
.-^me principles and methods he presents in<br />
this book.<br />
<strong>The</strong> book sparkles with human interest stories<br />
about selling. <strong>The</strong>re is not a dry page in it.<br />
It includes many of the stories which Mr.<br />
Holler has told at sales meetings and conventions,<br />
and which have made these meetings the<br />
talk of the industry. It is a book which will<br />
h" valued by all those in business who have<br />
;i II \ thing to do with selling because it wumniinizes<br />
the sales philosophy of a man who<br />
indiTstands probably better than any other<br />
niiiM in America, what makes people buy.<br />
<<br />
Secretarial Accounting, by J. F.<br />
Sherwood and Clem Boling. Published<br />
by the South-Western Publishing<br />
Company, Cincinnati, Ohio. Cloth<br />
cover, <strong>45</strong>2 pages.<br />
SKCRETARIAL ACCOUNTING is a dislinctive<br />
new course of college grade which develops<br />
the fundamental principles of accountiim^<br />
as applied to professional, personal eer-<br />
\ enterprises. Part I of<br />
ire. and mercantile<br />
Th. textbook is non-mercantile. It develops<br />
the fundamental principles of accounting with<br />
,-perial t-mphasis on the cash basis of accounting'.<br />
Mercantile accounting is deferred until<br />
Part n. This appmach in Part I simplifies<br />
:i mastery of accounting and, at the name<br />
*inv. makes it more interesting and especially<br />
^nifable for secretarial and general business<br />
Miiients. Part I will have a special appeal<br />
*
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