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Modeling and Multivariate Methods - SAS

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Chapter 7 Performing Logistic Regression on Nominal <strong>and</strong> Ordinal Responses 213<br />

Logistic Fit Platform Options<br />

Figure 7.14 ROC Curve<br />

Lift Curve<br />

Produces a lift curve for the model. A lift curve shows the same information as an ROC curve, but in a way<br />

to dramatize the richness of the ordering at the beginning. The Y-axis shows the ratio of how rich that<br />

portion of the population is in the chosen response level compared to the rate of that response level as a<br />

whole. See “Lift Curves” on page 339 in the “Recursively Partitioning Data” chapter for more details about<br />

lift curves.<br />

Figure 7.15 shows the lift curve for the same model specified for the ROC curve (Figure 7.14).<br />

Figure 7.15 Lift Curve

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