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Modeling and Multivariate Methods - SAS

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426 Performing Choice <strong>Modeling</strong> Chapter 16<br />

Segmentation<br />

Figure 16.31 Merge Clusters Back into Original Table<br />

The columns in the Subject data table are now Subject, Gender, <strong>and</strong> Cluster, as shown in Figure 16.32.<br />

Figure 16.32 Subject Data with Cluster Column<br />

This table can then be used for further analysis. For example, select Analyze > Fit Y by X. Then, specify<br />

Gender as the Y, Response <strong>and</strong> Cluster as X, Factor. For the pizza example, this analysis is depicted in<br />

Figure 16.33.

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