14.03.2014 Views

Modeling and Multivariate Methods - SAS

Modeling and Multivariate Methods - SAS

Modeling and Multivariate Methods - SAS

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

340 Recursively Partitioning Data Chapter 13<br />

Missing Values<br />

5<br />

5 times the richness<br />

of the general population<br />

base rate<br />

0.10<br />

1<br />

Sorted from highest predicted rate to lowest predicted rate<br />

In problem situations where the response rate for a category is very low anyway (for example, a direct mail<br />

response rate), the lift curve explains things with more detail than the ROC curve.<br />

Figure 13.15 Lift Curve<br />

Missing Values<br />

The Partition platform has methods for h<strong>and</strong>ling missing values in both Y <strong>and</strong> X variables.<br />

Missing Responses<br />

The h<strong>and</strong>ling of missing values for responses depends on if the response is categorical or continuous.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!