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Executive Coaching - A Guide For The HR Professional.pdf

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What Is the Boss’s Role? 93<br />

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<strong>The</strong> frequency of feedback is almost as important as the content<br />

of the feedback. When the boss observes changes in the client’s<br />

behavior, it is very helpful to communicate these observations to the<br />

coach and to the client. Particularly early on in the assignment, it<br />

can be very rewarding for the client as well as the coach to know that<br />

favorable behavior changes are evident. Just how well the boss thinks<br />

the changes are going is a topic worth sharing with the coach, who<br />

is in a position to mediate this information with the client. If the<br />

boss does not see much change, then this fact is best communicated<br />

first to you and to the coach. <strong>The</strong>re may be some reasons why behavior<br />

changes are not evident, and a three-way discussion may help to<br />

elucidate the reasons for this before involving the client.<br />

If the boss thinks that the behavior changes are going well, the<br />

boss may want to be liberal with praise. This will reinforce the new<br />

behaviors and signal to the client and the coach that they are on<br />

the right track. In the long run, it is the boss’s opinion that matters<br />

more than that of others, and any reinforcement from the boss is<br />

likely to have stronger effects than if the same words were to come<br />

from another source.<br />

Helping the Overall Effort<br />

How the boss communicates about the coaching effort can make or<br />

break its success. If the coaching is viewed as another way to accelerate<br />

the learning of new skills and behaviors, then it may more easily<br />

gain acceptance by the client and key stakeholders. If the<br />

coaching is viewed as a last-ditch remediation or a final desperate<br />

attempt, then the outcome may be seen as less hopeful and not worthy<br />

of the energy required to be expended. When coaching is viewed<br />

in a positive light, the motivations of the client, the coach, and the<br />

rest of the organization are focused on a successful outcome and it<br />

can become a win-win situation.<br />

<strong>The</strong> boss’s attitude about coaching is at the foundation of<br />

this matter. It’s important that the boss believe in the employee’s

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