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Executive Coaching - A Guide For The HR Professional.pdf

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What Are the Steps in the <strong>Coaching</strong> Process? 51<br />

.................................................<br />

• Provide information on the purpose and process to<br />

assessors when giving out the questionnaires.<br />

• If the data is to be kept confidential, make that point<br />

clearly. If others will have access to it, those people<br />

should be identified.<br />

• Even if a professional coach facilitates the feedback, it<br />

is important for the client’s manager and <strong>HR</strong> representative<br />

to be familiar with the rating instrument and<br />

how it is used.<br />

Advantages of Multi-Rater Feedback<br />

• Feedback based on 360-degree data tends to be more<br />

balanced than the single opinion of a manager, no<br />

matter how objective the manager tries to be.<br />

• A systematic 360-degree report will bring out viewpoints<br />

that might not otherwise be heard.<br />

• Because it is so broadly based, it is almost impossible to<br />

dismiss negative elements.<br />

Some Cautions About Multi-Rater Feedback<br />

• Responses to the rating scales may be somewhat different<br />

when peers or direct reports believe the results will<br />

have career or compensation implications for someone,<br />

as opposed to knowing that the data will be used only<br />

for developmental purposes. <strong>The</strong>re may be a tendency<br />

toward more favorable responses when it is used for<br />

appraisal or compensation purposes.<br />

• If the multi-rater instrument was custom-developed by<br />

your organization, your coach may need to acquire<br />

some familiarity with it. Don’t assume that your coach<br />

will immediately understand all of the language used in

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