selk irk.ca - Selkirk College

Golf CLub Operations Online CertIFICate
explained and discussed. Note: It is recommended
that students apply early in order to recieve the
textbook prior to the course start date.
This course is available via Distance Education.
GCOOL 104 Financial Tools
for Golf Club Managers
Have you wondered about the best way to pinpoint
the cause of some of the financial weaknesses in
your organization? Do you know what questions
to ask your accountant/bookkeeper so you get just
the information you need?
If you’re feeling a little outside your area of expertise
at the AGM or at Finance Committee meetings,
this course will help put many of your questions
into perspective. The content is designed to
help you make sense of much of the financial
information provided to you every month, and to
use this information to assist with making financial
decisions in the future.
You don’t have to be an accountant to understand
the information you will encounter in this course ñ
that’s the whole point. Plain-language explanations
and golf specific examples will help you identify
areas in your club that could be improved and
methods you can use to evaluate planned changes
to operating activities.
Students in this course will be assigned short
readings to clarify what is going to be discussed in
the next on-line discussion group, and will use a
variety of case examples to demonstrate how the
information is relevant to your club’s operations.
The goal here is to give you a starting point to
evaluate your financial activities and then discuss
these points with fellow students. These discussions
will certainly lead to the sharing of ‘best practices’
used by other golf clubs. Some of these will work
for you, some will not, but the discussion groups
will offer you a wide range of options to help
you with locating some of the causes of financial
weaknesses that exist in many clubs.
Throughout this course you will see what data
needs to be collected to improve your financial
overview of the club activities. As they say
‘information is power’, but collecting too much of,
or the wrong type of information is an expensive
and time consuming exercise.
This course is available via Distance Education.
GCOOL 105 Golf Shop Operations
The golf shop is the focal point of the club’s
activities. There is so much more member contact
with the golf shop operation than with any other
club department. Today’s successful General
Manager realizes the importance of operating a
well organized, excellence-oriented shop (staffed
with outstanding employees) where the main goal
is to exceed the expectations of the client in every
possible way.
You’ll learn about all facets of the golf shop
operation from the shop personnel, the golf shop’s
floor plan, layout, and design, to analysis of the
sales, the preparation of a retail buying plan,
inventory management and control, and the ‘open
to buy’ formula.
You’ll discover the four elements of promotion,
how to acquire and manage a golf car fleet and all
about the advantages and disadvantages of golf
shop contracting or leasing - the whole gamut.
This course is available via Distance Education.
GCOOL 106 Golf Club Marketing
This course will focus on the knowledge and skills
necessary to successfully market a golf facility.
With unerring focus on maximizing return on
investment (ROI) from all marketing endeavors,
students learn how to employ systematic research
and strategic marketing planning tools. Also
covered are the 11 P’s of the marketing mix, the use
of 3rd Millennium technology, how to interpret
socio-economic trends, the gamut of modern
advertising options, and how to employ public
relations and media relations. Students also learn
how to conduct marketing audits to determine
strengths and weaknesses of existing marketing
programs.
This course is available via Distance Education.
GCOOL 107 Turfgrass Management
Turf grass management is a great discipline for
people who love golf and who love working
outdoors in park-like settings. The tasks and
responsibilities of the course superintendent are
analyzed, and the principles of good turf grass
management are studied. Students learn about
course construction, irrigation, drainage, course
design, soil management, fertilizers, mowing
techniques and procedures, water management,
equipment use and maintenance, how to mitigate
insect pests and diseases, as well as alternatives to
chemical turf treatments.
This course is available via Distance Education.
GCOOL 108 Human Resources
for Golf Clubs
This course takes a practical look at how to plan
and put in place a comprehensive personnel
administration system. The curriculum covers job
analysis (determining the number and types of
positions needed), the creation of job descriptions,
recruitment and selection of job candidates,
job interviews, reference checking, orientation,
training, performance evaluation, disciplinary
procedures and strategies, and termination
processes that respect individual rights and that are
also in accord with current legal statutes.
This course is available via Distance Education.
GCOOL 109 Leadership in
the Golf Industry
One of the greatest challenges a manager faces
is to create and maintain a harmonious and
productive work force. Through an examination of
one’s own leadership style as it relates to accepted
leadership theories, students learn how to achieve
organizational and personal goals. Why people
behave the way they do in an organization is
studied along with delegation, motivation, decision
making, effective business meeting structure,
conflict management, coaching, and team building.
This course is available via Distance Education.
GCOOL 110 tOUrnaments and
Special Events Planning
No doubt one of the most popular courses among
students, in this course you will discover the in’s
and out’s of planning and conducting special
activities and programs at the golf club.
You’ll analyze the need for standard grass roots
programming at the golf club level and learn,
specifically, the importance of developing strong
junior golf and members’ programs.
You’ll examine how to organize ‘opens,’
‘invitationals’ and ‘corporate’ golf days while
learning about the financial impacts of these events
at all levels. You’ll learn to plan and coordinate
exactly how to make tournaments and special
events successful.
Catering to the wants and needs of the larger
groups will be emphasized as you tune into the
tricks and tips of tee time booking procedures,
practice/teaching facility do’s and don’ts and back
shop operations supervision...the whole nine yards.
Join us to learn (while you earn)! This course is
available via Distance Education.
Contacts
Steve Bareham Instructor, School of Hospitality
and Tourism Administrator, Golf Club
Operations Online Certificate Program
Direct: 866.301.6601
Tel: Ext. 326
sbareham@selkirk.ca
Bob Falle School Chair
Direct: 250.505.1317
Tel: Ext. 317
bfalle@selkirk.ca
Campus Contact
Tenth Street, Nelson Campus
820 Tenth Street
Nelson, BC V1L 3C7
Tel: 250.352.6601Fax: 250.352.5716Toll Free:
866.301.6601
134 Selkirk College 12/13 School of Hospitality and Tourism